# Rugged Cowboy Editorials August Man's All About The Art Story Features Top Model Tony Ward By Jana Pijak | Published 2014-09-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tony-ward-editorial References: [fuckingyoung.es](http://fuckingyoung.es/art/) & [augustman](http://www.augustman.com/) Tony Ward stars in 'All About The Art', a fashion story featured in the latest issue of August Man magazine. The top model and self-proclaimed "chameleon" dons a more rugged than usual look in this series that is captured by photographer Alexander Beer's lens. The model--previously linked to pop star Madonna--channels a [fashion-forward cowboy](https://www.trendhunter.com/trends/the-permanent-collection) in an editorial that is styled by Camille Adomakoh. For the series, Tony Ward dons designer staples and accessories from labels that include Dolce & Gabbana, Christian Louboutin and Paul Smith among other names. Tony sports studded leather jackets, [denim and plaid shirt pairings](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and even oversized hat accessories that bring his [rugged and masculine character](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) to life. In his accompanying interview for August Men, the model states "I am a chameleon, I've always changed my look and I always will." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Forward Cowboy Style:** The trend of incorporating rugged cowboy elements into fashion editorials presents opportunities for designers and brands to create innovative and unique looks. - **Rugged Masculine Aesthetic:** The rising popularity of the rugged and masculine aesthetic in fashion photography opens doors for photographers and stylists to explore creative storytelling and visual narratives. - **Chameleon-like Fashion Personalities:** The trend of embracing chameleon-like fashion personalities allows models and fashion industry professionals to showcase their versatility and adaptability, creating disruptive opportunities for self-expression. ### Sectors Adopting This - **Fashion Design:** In the fashion design industry, there are opportunities to create innovative designs that combine rugged cowboy elements with high fashion sensibilities, appealing to a wide range of consumers. - **Fashion Photography:** Fashion photographers can explore the rugged and masculine aesthetic in their visual storytelling, pushing boundaries and creating unique narratives that resonate with audiences. - **Modeling and Fashion Styling:** With the trend of embracing chameleon-like fashion personalities, models and fashion stylists have the opportunity to showcase their adaptability and versatility, creating disruptive and impactful collaborations with brands and designers. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Modern Western Lines](https://www.trendhunter.com/trends/the-permanent-collection.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)