# Equestrian Supermodel Covers Tony Ward Fronts Manuscript Magazine's Latest Issue By Jana Pijak | Published 2014-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tony-ward-cover References: [malemodelscene.net](http://www.malemodelscene.net/covers/tony-ward-manuscript/) & [manuscriptdaily](http://www.manuscriptdaily.com) Supermodel Tony Ward fronts the latest issue of Manuscript magazine. The famous face poses in a black-and-white image while embracing an [elegant horse co-star](https://www.trendhunter.com/trends/year-of-the-horse-ss26). The cover story is captured by photographer Paul Sacala's lens and features low-key styling by Joylon Mason. Grooming for this fashion story is courtesy of Jenny Kim who creates a more toned-down and sharp look for the model. Tony Ward is known for sporting longer locks and full facial hair but dons a shorter coif and more sharply groomed beard in this particular shoot. In addition to his [countless magazine covers](https://www.trendhunter.com/trends/alessandro-micheles) and close ties with pop star Madonna, Tony Ward proves that age is nothing but a number. The iconic model's career shows no signs of slowing down and is inspiring others from his [generation of famous faces](https://www.trendhunter.com/trends/wildest-ones-yet). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Ageless Modeling:** The rise of older models like Tony Ward is disrupting the fashion industry, showcasing that age is not a barrier to success in modeling. - **Elegant Equestrian:** The combination of high fashion and equestrian themes in magazine covers presents opportunities for collaborations between fashion brands and the equestrian industry. - **Toned-down Grooming:** The trend of toned-down and sharp grooming styles for male models opens up opportunities for new grooming products and services. ### Who This Affects Most - **Fashion:** The fashion industry can tap into the rising trend of ageless modeling by featuring older models in their campaigns and runway shows. - **Publishing:** Magazines and publications can explore more creative and visually striking covers by incorporating equestrian themes. - **Grooming:** Beauty and grooming brands can capitalize on the trend of toned-down grooming by developing products specifically tailored for this market segment. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md)