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# Endorsement Mockeries
Tony Romo Makes Fun of His Own Brand Love

By Rachel | Published 2009-07-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/tony-romo-funny-or-die
References: [funnyordie](http://www.funnyordie.com/videos/a48f3f4370/tony-romo-product-spokesman)

Tony Romo just went through a pretty public breakup, but the man knows how to laugh. He is [making fun of himself](https://www.trendhunter.com/trends/aviation-gin-commercial) with help from Funny or Die in The Tony Romo 'Product Spokesman' video.

The Tony Romo 'Product Spokesman' video shows the [football star endorsing](https://www.trendhunter.com/trends/avocados-from-mexico-and-rob-riggle) brake pad/panty liners, gasoline flavored chocolate, chocolate flavored gasoline, oh, and Eminem. Take a look at Tony Romo's 'Product Spokesman' Funny or Die video.

**Implications** - Humor is one of the most effective ways a business can appeal to potential clients. Not only does humor draw in a crowd and make people feel happy, it also portrays a company or organization as highly approachable, a quality to which many appeal.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 2% | Activity: 74% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Humorous Endorsements:** More and more businesses may start using humor in their advertisements to make their brand more approachable.
- **Self-deprecating Ads:** Companies can create parody ads that poke fun at their own products without alienating their audience.
- **Funny Viral Marketing:** Businesses can use humor in their marketing campaigns to make them more shareable on social media.

### Where This Applies

- **Advertising:** The advertising and marketing industry can use more humor in their campaigns to make their clients' brands stand out.
- **Entertainment:** Companies in the entertainment industry can use more humor in their productions to connect with their audiences and achieve viral marketing success.
- **Retail:** Retailers can create funny ads and marketing campaigns to make their brand more memorable and approachable to potential customers.

## Related on Trend Hunter

- [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)
- [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md)
- [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)
- [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)
- [3D-Printed Football Earpieces](https://www.trendhunter.com/trends/romo-in-your-ear.md)
- [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md)
- [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)
- [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md)
- [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md)
