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# Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling

By Corinne Guirgis | Published 2011-06-06 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/tony-kelly-american-apparel
References: [touchpuppet](http://www.touchpuppet.com/2011/06/03/tony-kelly-for-american-apparel-video/) & [tonykellyphotography](http://www.tonykellyphotography.com/)

The most recent [Tony Kelly American Apparel](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement) ad takes a step out of the box and into a realm of infinite possibility. Normally racy, striking and sometimes aggressive, the photos of the incredibly talented Tony Kelly are always fun to look at. Most known for shooting the always controversial American Apparel ad campaigns, the photog has now shot this [hilariously entertaining video ad](https://www.trendhunter.com/trends/mens-wearhouse) for the fashion apparel company that is bound to go viral.

Having shot for GQ, Playboy and Vanity Fair, the Tony Kelly American Apparel video shows how the photographer has taken a step out of his comfort zone.

Kelly's website describes the photographer's style: "Tony Kelly´s fashion photography trademarks are dynamism, sex, relationships, boundaries that are transgressed, beautiful men, beautiful women, ugly emotions, ecstasy, ferocious colour, darkest black and total dedication to the integrity of the shoot. Enjoy the Show."

We certainly will -- with breakdancing babies, a beautiful view of the New York City skyline and powerful imagery like this, how can we not?

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 55% | Activity: 77% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Breakdancing Baby Videos:** Creating entertaining and viral videos featuring breakdancing babies presents an opportunity for brands to captivate and engage audiences in a unique way.
- **Tony Kelly American Apparel Ad:** Collaborating with talented photographers like Tony Kelly allows fashion apparel companies to create visually striking and captivating ad campaigns that stand out from the competition.
- **Photographer's Style:** Exploring innovative photography techniques and pushing the boundaries of traditional fashion photography can lead to original and attention-grabbing imagery for brands.

### Who This Affects Most

- **Fashion Apparel:** The fashion apparel industry can use breakout videos and captivating ad campaigns to connect with their target audience and build brand awareness.
- **Online Entertainment:** Online platforms and media companies can leverage the popularity of viral videos, like breakdancing baby videos, to attract viewers and generate advertising revenue.
- **Photography:** By pushing the limits of traditional fashion photography, photographers can redefine industry norms and create visually stunning imagery that captures attention.

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