# Spine-Tingling Skater Stills Tony Hawk Leaks Huckjam Commercial on Twitter Page By Brian G Randles | Published 2009-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tony-hawk-huckjam References: [twitter](http://twitter.com/tonyhawk/status/3765022437) & [giantredcarpet](http://giantredcarpet.com/tonyhawk/statuses/3733077479) Tony Hawk has, is and perhaps always will be (Ryan Sheckler and Shaun White are next in line) the most recognized and household-friendly skater on the planet. The man behind the popular rise of [skate culture](https://www.trendhunter.com/trends/zero-skateboards), however, seems to have joined the dark side with his new commercial. Working with talented director Patrick Boivin, Tony Hawk is creating a commercial for [Huckjam Bikes](https://www.trendhunter.com/trends/bmx-team) in which he will play a mad professor. No video of the commercial yet, but check out the director's other work at the video above. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 39% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Skate Culture:** Disruptive innovation opportunity: Develop innovative skateboarding products and accessories to capitalize on the growing popularity of skate culture. - **Celebrity Endorsements:** Disruptive innovation opportunity: Explore partnerships with influential celebrities to promote products and reach a wider audience. - **Branded Entertainment:** Disruptive innovation opportunity: Create engaging branded content, such as commercials and videos, to entertain and captivate consumers. ### Who This Affects Most - **Sporting Goods:** Disruptive innovation opportunity: Introduce smart skateboards and protective gear with advanced technologies to enhance performance and safety. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace new forms of advertising, such as influencer marketing and experiential campaigns, to connect with target audiences in unique ways. - **Film Production:** Disruptive innovation opportunity: Utilize cutting-edge filming techniques and visual effects to create visually stunning and immersive promotional content. ## Related on Trend Hunter - [Skateboarder-Approved Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-tony-hawk.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md)