# Fashion Bubbly Tony Conigliaro Creates 'Cocktail No. 5' Chanel Champagne By Rachel | Published 2009-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tony-conigliaro-cocktail-5 References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=22&ArticleID=3428&PageNum=1) & [flickr](http://www.flickr.com/photos/sazerac/956979616/) Chanel No. 5 is one of those iconic scents, and now you can drink it. Cocktail No. 5 is a drink two years in the making that smells like the classic Chanel fragrance. Cocktail No. 5 was created by Tony Conigliaro, and is a champagne cocktail served in a wide-brimmed champagne glass that lets the person consuming it smell more of the Chanel fragrance. Perfume-scented cocktails? I think this was made for the clumsy drinkers of the world. Now you can spill and smell like Chanel. Lovely. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Perfume-scented Cocktails:** Creating cocktails infused with scents of iconic fragrances can offer a unique drinking experience and cater to consumers who want multisensory experiences. - **Multi-sensory Beverages:** Combining the sense of taste with other sensory experiences, such as smell, can create innovative beverages that provide a more immersive drinking experience. - **Fragrance-inspired Drinks:** Developing drinks that mimic the scent profiles of popular fragrances can tap into consumers' nostalgia and appeal to their love for luxury brands. ### Who This Affects Most - **Hospitality and Entertainment:** Introducing perfume-scented cocktails can add a new layer of novelty and excitement to bars, restaurants, and other hospitality establishments. - **Beverage and Alcohol:** The alcohol industry can explore the creation of fragrance-inspired beverages to attract consumers who value unique and indulgent drinking experiences. - **Luxury and Beauty:** Collaborating with fragrance brands to develop fragrance-inspired drinks can create innovative cross-industry products that cater to consumers' desire for luxury and brand experiences. ## Related on Trend Hunter - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Cocktail-Inspired Home Fragrances](https://www.trendhunter.com/trends/aperol-spritz-fragrance.md) - [Elevated 20s-Inspired Cocktails](https://www.trendhunter.com/trends/champslyses-cocktail.md) - [Spritz-Inspired Fragrances](https://www.trendhunter.com/trends/neverending-summer-eau-de-toilette.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Cocktail Scented Candles](https://www.trendhunter.com/trends/bar-collection.md) - [Espresso Martini Perfumes](https://www.trendhunter.com/trends/blend-no-83.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md)