# Simplistic Seashore Style Campaigns The Tony Bianco Summer 2014 Advertisements Are Minimalist By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tony-bianco-summer-2014 References: [chicmanagement.blogspot](http://chicmanagement.blogspot.ca/2014/08/gabby-westbrook-patrick-for-tony-bianco.html) & [tonybianco.au](http://www.tonybianco.com.au/) The Tony Bianco Summer 2014 campaign shines light upon model Gabby Westbrook. In the images taken by photographer Darren Mcdonald, Westbrook posed in front of crashing waves and weathered concrete walls, offering up an unusual juxtaposition between urban and natural spaces. Mcdonald kept these Tony Bianco advertisements simplistic and [minimalist](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Instead of incorporating props and ornate sets, Mcdonald focused on the apparel only as he captured Westbrook in what appeared to be [effortless positions](https://www.trendhunter.com/trends/knys-fall-2025). Whether standing tall or crouching forwards, Westbrook did an excellent job of showcasing the current collection. At the fore of the line are loose fitting tube tops, white perforated t-shirts, patterned two piece ensembles, sheer long sleeve tops and eccentric footwear seen in [strap sandals and slip on heels](https://www.trendhunter.com/trends/voile-blanche). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Fashion Campaigns:** Pursue minimalistic fashion campaigns that focus solely on the apparel, with simple, elegant backdrops. - **Urban-nature Juxtaposition:** Explore the contrast between urban and natural settings to create eye-catching fashion imagery. - **Effortless Poses:** Embrace effortless poses that convey a sense of ease and natural beauty. ### Industries Being Reshaped - **Fashion:** Incorporate minimalism and natural settings into fashion campaigns to create a unique, eye-catching aesthetic. - **Photography:** Experiment with juxtaposing urban and natural settings to create captivating photographs. - **Footwear:** Feature eccentric footwear in minimalistic campaigns to showcase their unique designs. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)