# Good-Natured Beverage Branding Toni's Eierlikor Uses Material and Text to Express its Values By Amelia Roblin | Published 2013-03-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tonis-eierlikor-packaging References: [thedieline](http://www.thedieline.com/blog/2013/3/7/tonis-eierlikor.html) & [moodley.at](http://www.moodley.at/de/portfolio/packaging/tonis-eierlikoer.html) Consumers have learned to make assumptions about the quality and priorities of a brand, based on the materials used to make the wrapper and the way that the contents are described. Toni's Eierlikör packaging has a distinctively earthy look that people can deduce from its brown card carton and its accents in green. The Moodley studio used [100% recyclable cardboard](https://www.trendhunter.com/trends/elopak-paperboard) to manufacture the boxes that protect the more fragile drink containers. Clear glass bottles -- also recyclable and reusable -- hold the [fine egg liqueur](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles). The brand identity strives for simplicity with [white sticker labels and empty space](https://www.trendhunter.com/trends/blanco-1). A casual and approachable air is struck with a handwritten typeface. The natural and friendly-looking features of Toni's Eierlikör packaging suggest the freedom that the company wishes to promote, referencing the good and healthy life of their treasured hens. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity for businesses to use 100% recyclable materials in packaging to appeal to environmentally conscious consumers. - **Minimalist Branding:** Opportunity for brands to create simple and clean designs with white stickers and empty space for a more approachable and authentic feel. - **Handwritten Typeface:** Opportunity for brands to use handwritten fonts in packaging and branding to evoke a casual and personal connection with consumers. ### Where This Applies - **Beverage:** Opportunity for the beverage industry to adopt sustainable packaging practices and minimalist branding for a more eco-friendly and appealing image. - **Food:** Opportunity for the food industry to explore sustainable packaging options and minimalist branding to showcase their commitment to sustainability and simplicity. - **Design:** Opportunity for design agencies to offer sustainable packaging solutions and creative branding strategies to businesses looking to stand out in the market. ## Related on Trend Hunter - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Alcohol-Free Gift Packs](https://www.trendhunter.com/trends/gimber.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md)