# Sprawling Upscale Liquor Stores 'Tonique' is a Massive Retail Outlet Carrying Fine Wine and Liquor By Katherine Pendrill | Published 2017-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tonique References: [thehindu](http://www.thehindu.com/news/cities/Hyderabad/Hyderabad-uncorks-a-record-—-for-the-biggest-liquor-store/article17029937.ece) & [thehindu](http://www.thehindu.com/news/cities/Hyderabad/Hyderabad-uncorks-a-record-—-for-the-biggest-liquor-store/article17029937.ece) The upscale neighborhood of Jubilee Hills in Hyderabad, India, recently became home to a sprawling liquor store called 'Tonique.' With its massive selection and some of the finest products on the market, the glitzy mega-store is the ultimate destination for discerning drinkers. Tonique is a newly opened liquor store in Hyperbad opened by wine aficionado Anith Reddy. The shop is the [biggest liquor and wine store](https://www.trendhunter.com/trends/sunset-party-pack) in India, with over 15,000-square-feet of [liquor and fine wines](https://www.trendhunter.com/trends/enofilo). The store is also staffed by more than 20 people at a time to help customers make selections and answer questions such as appropriate pairings. There is even an unofficial 'selfie spot' beneath a giant faux bottle of [Moet & Chandon](https://www.trendhunter.com/trends/mot-chandon2). The sprawling store demonstrates how the market for premium liquor and wine continues to grow in places such as Hyperbad. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Upscale Liquor Retail:** The opening of massively large and opulent liquor stores catering to the discerning drinkers calls for innovative retail models and ground-breaking shopping experiences. - **Specialized Liquor Staffing:** The trend towards hiring trained sommeliers and liquor experts in upscale liquor stores signals an opportunity to develop specialized training programs and certifications. - **Growing Premium Liquor and Wine Market:** As demand for premium liquor and wine continue upward trends, there is an opportunity to create unique products and experiences to cater to this market segment. ### Where This Applies - **Retail:** Retail businesses can create innovative shopping experiences by following the trend of opening massively large and opulent liquor stores catering to the discerning drinkers. - **Hospitality:** Upscale liquor stores that employ trained staff, such as sommeliers and liquor experts, offer the hospitality industry an opportunity to enhance their guests’ experience by providing top-notch service and personalized attention to detail. - **Beverage Manufacturing:** The growing demand for premium liquor and wine opens up opportunities in the beverage manufacturing industry to develop unique products and provide customers with unmatched quality and luxury. ## Related on Trend Hunter - [Luxury Indian Brandy Spirits](https://www.trendhunter.com/trends/monarch-legacy-edition.md) - [Single-Serve Aromatized Wine Drinks](https://www.trendhunter.com/trends/exclusive-buzzballz-flavors.md) - [Regional Indian Gin Ranges](https://www.trendhunter.com/trends/indian-gin-collection.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Boutique-Style Nut Stores](https://www.trendhunter.com/trends/dried-fruits-and-nuts.md) - [Non-Alcoholic Tasting Rooms](https://www.trendhunter.com/trends/wilderton.md) - [Premium Italian Spirits](https://www.trendhunter.com/trends/malfy-gin-and-tonica.md) - [Award-Winning Craft Spirits Hubs](https://www.trendhunter.com/trends/good-craft-co.md)