# Solid Purple Shampoos Ethique's Toning Purple Shampoo Helps to Brighten Blonde Hair & Reduce Waste By Laura McQuarrie | Published 2019-10-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toning-purple-shampoo References: [allure](https://www.allure.com/gallery/best-new-hair-products-october-2019/) & [ethique](https://ethique.com/products/tone-it-down-shampoo) Ethique is known for making a variety of [solid shampoo and conditioner products](https://www.trendhunter.com/trends/kinkind-make-me-shine) and the newest addition to its [waste-reducing haircare range](https://www.trendhunter.com/trends/hair-treatment-packaging) is a solid toning purple shampoo. While there are many different kinds of solid shampoos to suit different hair types, this new bar specifically caters to [blonde consumers](https://www.trendhunter.com/trends/silverist-haircare) who are looking to keep their hair looking bright and free from undesirable brassy tones. The Ethique Tone It Down Shampoo Bar is packed with nourishing babassu and jasmine oils, plus beetroot extract, which gives the product is distinctive color. The brightening, frizz-fighting shampoo can be used in place of one's regular shampoo to add shine and body, all the while minimizing waste and keeping one's hair color well-balanced. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 82% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Solid Shampoo Bars:** Companies can create solid versions of their hair care products to reduce waste. - **Color-specific Hair Products:** Brands can create shampoo and conditioner products that cater to specific hair colors and address common concerns. - **Eco-friendly Hair Products:** There is a growing demand for hair care products that are sustainable and minimize waste. ### Industries Being Reshaped - **Beauty Industry:** Beauty brands can expand their offerings by creating solid versions of their haircare products and color-specific hair products. - **Sustainability Industry:** Companies focusing on sustainability can break into the haircare industry by creating eco-friendly hair products. - **Cosmetics Industry:** The cosmetics industry can create innovative and sustainable hair care products, ultimately reducing waste and improving the environment. ## Related on Trend Hunter - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Water-Activated Haircare Products](https://www.trendhunter.com/trends/gemz-haircare.md) - [Nourishing Hair-Coloring Masks](https://www.trendhunter.com/trends/overtone-purple.md)