# Holistic Apothecary Branding Tonic Room's Web Design Reflects Its Commitment to Organic Methods By Vasiliki Marapas | Published 2015-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tonic-room References: [hardhatdesign](http://www.hardhatdesign.com/work/online/tonic-room/tonic-room) & [tonicroom.co.nz](http://www.tonicroom.co.nz/) Creative agency Hardhat Design is behind the website and online store design for '[Tonic Room](https://www.trendhunter.com/trends/tonic-cbd),' an organic beauty boutique and online apothecary. Focusing on wellness, natural skincare and alternative health, the Tonic Room required an online presence that was as calm and soothing as its philosophy and practices. The online store, which is part of a larger brand overhaul, reflects the company's emphasis on holistic and organic methods, and was launched to coincide with the re-opening of Tonic Room's clinic and [brick-and-mortar store](https://www.trendhunter.com/trends/frama-3). Because the [minimalist web design](https://www.trendhunter.com/trends/designs-for-health1) follows in the same simplistic style of the physical store, it ensures that the brand identity is cohesive and, moreover, harmonious -- yet another core principal of the company itself. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Wellness-focused E-commerce:** Opportunity for online platforms that prioritize wellness, natural skincare, and alternative health products. - **Minimalist Web Design:** Potential for creative agencies to offer minimalist web design services that reflect the simplicity and harmony of brands. - **Holistic Lifestyle Integration:** Growing demand for brands that integrate holistic principles into their philosophy, products, and services. ### Where This Applies - **E-commerce:** E-commerce platforms can capitalize on the increasing demand for wellness-focused products and create a seamless shopping experience. - **Creative Agency:** Creative agencies specializing in minimalist web design can target brands looking to create a cohesive and harmonious online presence. - **Personal Care and Beauty:** Personal care and beauty companies can embrace holistic principles to cater to the growing market of conscious consumers. ## Related on Trend Hunter - [Natural Remedy Experiences](https://www.trendhunter.com/trends/thayers-popup.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Texturally Designed Day Spas](https://www.trendhunter.com/trends/studio-tate.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Plant-Based Wellness Digital Storefronts](https://www.trendhunter.com/trends/digital-storefronts.md) - [Residential-Reflective Tranquil Clinics](https://www.trendhunter.com/trends/aloop-clinic.md) - [Redesigned Functional Supplement Websites](https://www.trendhunter.com/trends/designs-for-health1.md) - [Tranquil Clinic Interior Designs](https://www.trendhunter.com/trends/palo-verde-aesthetic.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md)