# Rap Star Sneakers 'Tongue N Cheek' Air Max 90 Sneaks Make Beautiful Music on the Court By Robyn Currie | Published 2009-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tongue-n-cheek-air-max-90 References: [hypebeast](http://hypebeast.com/2009/09/dizzee-rascal-ben-drury-nike-tongue-cheek-air-max-90/) & [nike](http://www.nike.com/nikeos/p/sportswear/en_GB/view_post?country=GB&lang_locale=en_GB&blog=en_GB&post=en_GB/2009/02/20/1948-opens-this-weekend) What do you get when you mix [rap music and shoes](https://www.trendhunter.com/trends/concrete-boys-air-force-1)? A whole lot of awesome, that’s what! British rap sensation Dizzee Rascal and desginer Ben Drury have joined forces to rock our worlds with the ‘Tongue n Cheek’ [Air Max 90](https://www.trendhunter.com/trends/air-max-90-1). Named after Dizzee Rascal’s upcoming album ‘Tongue in Cheek,’ these shoes are fierce. Constructed out of an off-white suede and with see-through soles, the ‘Tongue n Cheek’ Air Max 90 has the words tongue and cheek embroidered on the shoes, in case you didn’t get the point earlier. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Rap-music Collaboration:** Collaborations between musicians and designers to create unique and trendy footwear. - **Artist-inspired Sneakers:** Sneakers designed in collaboration with popular artists, resulting in creative and eye-catching designs. - **Personalized Branding:** Footwear that features personalized branding, such as embroidered messages or album titles. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaborations between musicians and designers to create innovative and marketable products. - **Music:** The music industry can leverage artist collaborations to expand their brand and engage with fans in new and exciting ways. - **Sportswear:** Sportswear brands can incorporate personalized branding elements into their footwear to appeal to consumers seeking unique and customizable products. ## Related on Trend Hunter - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md)