# Skin-Toning Milky Moisturizers Laneige's Cream Skin Toner & Moisturizer Prepares and Hydrates By Laura McQuarrie | Published 2023-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/toner-and-moisturizer References: [popsugar](https://www.popsugar.com/beauty/may-beauty-launches-48808883#photo-49159018) & [us.laneige](https://us.laneige.com/products/cream-skin-toner-moisturizer) Skinimalists who appreciate super-simple skincare routines will value the combined benefits of a toner and moisturizer in the newest Langeige formula. The all-new Cream Skin Toner & Moisturizer is a hybrid skincare product that reduces two parts of a routine into one with a combination of soothing and hydrating ingredients. This two-in-one toner and moisturizer is not just convenient for its ability to prepare the skin like a toner and moisturize like a cream, it also boasts a [spray applicator for mess-free, fast misting](https://www.trendhunter.com/trends/french-rose-milk). While Korean skincare products are known for their highly advanced formulas and effectiveness, the [multi-step routines](https://www.trendhunter.com/trends/twostep-skincare) that go along with them can often seem overwhelming to consumers. As such, hybrid products appeal to consumers who want the benefits of several products in one, as well as approachable, time-saving routines. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 33% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Skincare:** The combination of toner and moisturizer into one formula presents an opportunity for disruptive innovation in the skincare industry. - **Simplified Skincare:** The rise of skinimalists and their preference for simple routines is a trend that brands can leverage to innovate packaging and product design. - **Spray Applicators:** Mess-free, fast-misting spray applicators are a trend that can be incorporated into other skincare and beauty products for added convenience and ease of use. ### Where This Applies - **Skincare:** The skincare industry has an opportunity to create more hybrid products that simplify routines and offer combined benefits of multiple products. - **Packaging:** Brands in the packaging industry can innovate by creating convenient and eco-friendly product packaging that appeals to the skinimalist trend and offers easy application. - **Beauty:** Beauty brands can incorporate spray applicators into their products beyond just skincare, such as makeup and hair products, for added convenience and ease of use. ## Related on Trend Hunter - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Serum-Moisturizer Duos](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md) - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Multi-Use Skincare Creams](https://www.trendhunter.com/trends/ms-morning.md) - [Hydrating Milky Moisturizers](https://www.trendhunter.com/trends/hydrating-milky-moisturizer.md) - [Skin-Caring Cream Mists](https://www.trendhunter.com/trends/cream-mist.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md) - [Jelly Toner Sprays](https://www.trendhunter.com/trends/jelly-toner-instantly-hydrating-mist.md)