# Tone-Perfecting Skin Serums Olay's 'Tone Perfection Serum' Features Vitamin C and Vitamin B3 By Riley von Niessen | Published 2020-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tone-perfection-serum References: [olay](https://www.olay.ca/en-ca/skin-care-products/tone-perfection-serum-vitamin-b3-vitamin-c) Consumers in search of a solution to [uneven and dull skin](https://www.trendhunter.com/trends/discoloration-serum) may benefit from [Olay's](https://www.trendhunter.com/trends/super-serum-body-wash) new 'Tone Perfection Serum.' The concentrated formula spotlights [Vitamin C and Vitamin B3](https://www.trendhunter.com/trends/vitamin-c-serum1) as key ingredients, along with niacinamide—which helps to rejuvenate the skin to leave it with a youthful glow. Designed to melt right into the skin, the serum absorbs quickly, ensuring consumers don't have to deal with any uncomfortable product residue that can leave their skin feeling tacky. Although Olay advises that consumers use the product consistently for at least two weeks to get the best results, the brand states that results can be seen after just one application. To use the Tone Perfection Serum, Olay recommends that consumers first cleanse and dry off their skin. After which point, they can use the dropper to apply several drops to their skin. Once the product is sufficiently worked in, they can follow it up with a moisturizer to seal in the treatment. Image Credit: Olay ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Tone-perfecting Skin Serums:** Developing skin serums that target specific skin concerns, such as uneven tone and dullness, can disrupt the skincare industry by providing effective solutions. - **Concentrated Formulas:** Creating skincare products with concentrated formulas that contain key ingredients like Vitamin C and Vitamin B3 presents an opportunity for disruptive innovation in the beauty industry. - **Quick Absorption:** Developing skincare products with quick absorption properties and no residue can disrupt the market by providing a comfortable and convenient user experience. ### Where This Applies - **Skincare:** The skincare industry can explore introducing a range of tone-perfecting serums targeting specific skin concerns, offering effective solutions to consumers. - **Beauty:** Innovative beauty companies can capitalize on the trend of concentrated formulas to develop skincare products that provide visible results for different skin concerns. - **Personal Care:** Companies in the personal care industry can focus on developing skincare products that offer quick absorption and no residue, providing a seamless user experience for consumers. ## Related on Trend Hunter - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Non-Irritating Concentrated Serums](https://www.trendhunter.com/trends/no5-vitamin-concentrated-serum.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Concentrated Tone-Balancing Body Serums](https://www.trendhunter.com/trends/dove-targeted-serum-concentrate.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Blemish Toning Serums](https://www.trendhunter.com/trends/vitamin-c-23-serum.md)