# Female-Focused Protein Supplements These Tone It Up Plant-Based Protein Powders are Flavorful By Michael Hemsworth | Published 2020-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tone-it-up-plantbased-protein-powders References: [preparedfoods](https://www.preparedfoods.com/articles/124093-tone-it-up-protein-bars-optimized-protein-powders) & [toneitup](http://www.toneitup.com/) The Tone It Up Plant-Based Protein Powders are a range of [fitness-focused supplements for women](https://www.trendhunter.com/trends/selfish-supplements) that will help them in their bid to reach their fitness goals thanks to a premium recipe. The powders come in Vanilla and Chocolate flavors, and are each just 110 calories with 15 grams of protein per serving. Each of the powders are also gluten-free, non-GMO and made with the brand's proprietary blend of [pea, oat and chia](https://www.trendhunter.com/trends/readytomix-protein-powder) with chicory root fiber now in the recipe for a touch of natural sweetness. The Tone It Up Plant-Based Protein Powders are being launched at around 1,500 Kroger store locations in the US and are likely to be a winner amongst health-conscious female consumers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Female Consumers:** There is an opportunity to develop more targeted and innovative protein supplements that cater to the specific needs and preferences of health-conscious female consumers. - **Premium Plant-based Protein Powders:** There is a disruptive innovation opportunity to create high-quality, premium plant-based protein powders that offer flavorful options while meeting nutritional requirements for fitness-focused individuals. - **Expansion of Protein Supplement Market:** As more brands introduce female-focused protein supplements, there is an opportunity for the overall protein supplement market to grow and adapt by targeting different demographics and diversifying product offerings. ### Where This Applies - **Fitness and Wellness:** The fitness and wellness industry can tap into the demand for female-focused protein supplements by offering tailored fitness programs and complementary products that support women on their fitness journeys. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of female-focused protein supplements by developing innovative, delicious and healthier protein-rich food options to cater to the needs of health-conscious women. - **Retail:** The retail industry, particularly in the health and wellness sector, can explore partnerships with protein supplement brands and stock a wider range of female-focused protein powders to meet the growing demand from health-conscious female consumers. ## Related on Trend Hunter - [Fermented Female-Targeted Protein Powders](https://www.trendhunter.com/trends/cycle-syncing-protein.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Fitness Influencer Protein Powders](https://www.trendhunter.com/trends/vitalura-labs-protein-powder.md) - [Responsibly Crafted Protein Powders](https://www.trendhunter.com/trends/form-vegan-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Flavorful Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder1.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Women-Focused Protein Supplements](https://www.trendhunter.com/trends/womenfocused-protein-supplement.md)