# Female-Targeted Protein Snacks The Tone It Up Chocolate Protein Bites are Non-GMO, Vegan and More By Michael Hemsworth | Published 2019-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tone-it-up-chocolate-protein-bites References: [trndmonitor](https://trndmonitor.com/protein-spotlight-tone-it-up-chocolate-protein-bites/) & [my.toneitup](https://my.toneitup.com/) The Tone It Up Chocolate Protein Bites are a healthier way to indulge ones sweet tooth that is targeted towards female consumers who are seeking out a convenient way to snack throughout the day. The snacks are emblazoned with the slogan "On the Go Bites for Busy Babes!" and are crafted as a more feminine product compared to the traditionally masculine [protein supplements](https://www.trendhunter.com/trends/highprotein-snacks) on the market. Each of the brownies have a [vegan profile](https://www.trendhunter.com/trends/gosh-veg-bites) that is also gluten-free, non-GMO and just 140 calories with eight grams of protein each. The Tone It Up Chocolate Protein Bites come packaged with eight bites per pack, which can be resealed to make them ideal for keeping in ones desk, in the car or a purse for indulgence anywhere. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Female-targeted Protein Products:** There is an opportunity to create protein snacks and supplements specifically designed for female consumers, taking into consideration their unique preferences and nutritional needs. - **Convenient On-the-go Snacks:** Developing protein snacks that are individually packaged, easily portable, and resealable can cater to the growing demand for convenient and quick snacking options. - **Feminization of Health and Fitness Products:** Creating more feminine-oriented products in the health and fitness industry presents an opportunity to tap into a previously untapped market segment. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can explore the development of protein snacks targeted specifically towards female consumers, offering a range of options that cater to different dietary preferences and requirements. - **Food and Beverage:** The food and beverage industry can capitalize on the demand for convenient on-the-go snacks by developing protein bites that are not only nutritious but also delicious and satisfying. - **Fitness and Sports Nutrition:** The fitness and sports nutrition industry can embrace the trend of feminization by creating protein products that align with the preferences and lifestyles of female consumers, providing them with options that are both effective and appealing. ## Related on Trend Hunter - [Bite-Sized Protein-Packed Chocolates](https://www.trendhunter.com/trends/proteinpacked-chocolates.md) - [Bite-Sized Protein Chocolates](https://www.trendhunter.com/trends/nomnoms.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md)