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# Violet Steel Watches
The TONDA PF Automatic 36mm Soft Violet SHH Edition Debut

By Amy Duong | Published 2026-07-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tonda-pf-automatic
References: [sincerewatch](https://sincerewatch.com/)

![Violet Steel Watches](https://cdn.trendhunterstatic.com/thumbs/623/tonda-pf-automatic.jpeg)

The [TONDA](https://www.trendhunter.com/trends/tonda-pf-alta-rosa) PF Automatic 36mm Soft Violet SHH Edition is a [limited-edition timepiece](https://www.trendhunter.com/trends/the-overseas-selfwinding-1) created by Parmigiani Fleurier exclusively for Sincere Fine Watches Singapore. Limited to 50 pieces, the watch features a [36mm stainless steel case](https://www.trendhunter.com/trends/baltic-mr-moissanite) paired with the collection's signature knurled platinum bezel. Its Soft Violet dial is finished with the Maison's Grain d'Orge hand-guilloché pattern, complemented by 18-carat gold rhodium-plated hour markers and skeletonized delta-shaped hands that enhance the textured surface.

The watch is powered by the in-house automatic Caliber PF770, operating at 28,800 vibrations per hour with a 60-hour power reserve. Visible through the sapphire crystal caseback, the 179-component movement showcases hand-finished Côtes de Genève striping, hand-beveled bridges and a skeletonized 22-carat rose gold oscillating weight. Finished with an integrated stainless steel bracelet and folding clasp, the limited edition is priced at SGD $37,650.

Image Credit: Parmigiani Fleurier

## Trend Insights (Trend Hunter)

- Score: 7.1/10
- Popularity: 61% | Activity: 68% | Freshness: 84%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Soft-tone Luxury Dials:** Pastel and muted dial palettes create fresh differentiation in high-end watches, signaling opportunities for collectors seeking exclusivity beyond traditional monochrome finishes.
- **Retailer-exclusive Editions:** Limited collaborations between watchmakers and specialty retailers strengthen regional desirability while introducing scarcity-driven models tailored to local luxury audiences.
- **Visible Craft Movements:** Open casebacks showcasing hand-finished calibers reinforce mechanical artistry as a premium value marker in an increasingly design-conscious watch market.

### Industries Being Reshaped

- **Luxury Watches:** Heritage watch brands are blending compact sizing, precious materials and limited production to capture demand from collectors prioritizing refinement and rarity.
- **Fine Jewelry:** Color-forward metals, textures and gem-like finishing cues are expanding the overlap between horology and jewelry as wearable luxury becomes more expressive.
- **Specialty Retail:** Exclusive product partnerships give premium retailers stronger cultural relevance and a more defensible position against generalized luxury distribution channels.

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