# Elegantly Graffitied Watches Andre Saraiva Collaborates on the Colette x Parmigiani Tonda 1950 By Charlotte Joyce Kidd | Published 2015-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tonda-1950 References: [highsnobiety](http://www.highsnobiety.com/2015/11/05/parmigiani-fleurier-colette-andre-saraiva-tonda-1950-partnership/) & [parmigiani.ch](http://www.parmigiani.ch/gents/tonda/tonda-1950) This [Tonda 1950](https://www.trendhunter.com/trends/tonda-pf-minute) watch series is a veritable explosion of design talent, featuring a [collaboration](https://www.trendhunter.com/trends/ressence-x-shantell-martin-type-1-square) between luxury timepiece designer Parmigiani Fleurier, Parisian boutique colette and renowned graffiti artist Andre Saraiva. The watches take Parmigiani's iconic Tonda 1950 design and give it a modern update. Each one of the elegant timepieces features a theme of 'Love,' 'New York' or 'Paris.' The words are printed onto the watch's face in red and blue graffiti-like lettering. The Love watch has a bold, black crocodile skin strap, the New York edition has a vivacious red leather band and the Paris timepiece's band is done in cool blue with a snakeskin pattern. These Tonda 1950 watches have a design that remains feminine and playful, while also introducing a bold element of edginess thanks to Andre Saraiva's [graffiti designs](https://www.trendhunter.com/trends/timex-t80-keith-haring). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Graffiti-inspired Watch Design:** Explore the trend of incorporating graffiti-like designs into luxury timepieces, adding a bold and edgy element to traditional watch designs. - **Collaborative Luxury Accessories:** Discover the trend of collaborations between luxury brands, artists, and boutiques to create unique and limited-edition accessories that appeal to fashion-forward consumers. - **City-themed Timepieces:** Uncover the trend of designing watches with city themes, allowing wearers to express their love for different cities through their timepiece choices. ### Where This Applies - **Luxury Timepiece Design:** The luxury timepiece industry can tap into the graffiti-inspired watch design trend to attract a younger and more fashion-conscious audience. - **Fashion and Accessories:** The fashion and accessories industry can benefit from collaborative efforts between luxury brands, artists, and boutiques by offering exclusive and unique products that cater to niche markets. - **Tourism and Souvenir Industry:** The tourism and souvenir industry can capitalize on city-themed timepieces to provide visitors with stylish and memorable mementos of their favorite cities. ## Related on Trend Hunter - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Limited-Edition Artful Timepieces](https://www.trendhunter.com/trends/herv-di-rosa.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md) - [Collaborative Luxury Timepieces](https://www.trendhunter.com/trends/collaborative-luxury-timepiece.md) - [Luxe Artisan Pocket Watches](https://www.trendhunter.com/trends/la-ravenale.md) - [Graffiti-Painted Homeware Products](https://www.trendhunter.com/trends/amour-collection.md)