# Co-Branded Casual Sneaker Lines J. W Anderson & Converse Return with a Tonal Suede Silhouettes By Kalin Ned | Published 2018-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tonal-suede References: [highsnobiety](https://www.highsnobiety.com/p/jw-anderson-converse-sneaker-collab/#slide-5) & [converse](https://www.converse.com/us/en_us/c/converse) J. W Anderson and [Converse](https://www.trendhunter.com/trends/chuck-taylor-2) launch yet another collaboration for 2018 with sleek tonal suede shoe silhouettes. According to reviews, the highly anticipated capsule "blurs the lines between high fashion and street style," which not only makes luxury more accessible to casual outfits, but it also is a more inclusive approach to lush stylings. Appropriately, the Converse and J. W Anderson collection is named 'Simply_Complex.' The tonal suede comes in [Chuck 70 high tops](https://www.trendhunter.com/trends/chuck-70-wedge), the Chuck 70 XX Hi and Thunderbolt low tops in soft beige and pastel navy. Additionally, there is a fully denim silhouette for contrast. Despite the relatively aesthetically accommodating palette of the tonal suede, the casual sneakers are meant to be seen as a statement. J.W Anderson shares that the designs would go dashingly "with chinos, jeans and a white T-shirt." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Co-branded Sneaker Collaborations:** Opportunity for brands to partner and create unique sneaker collections that blend high fashion and street style. - **Accessible Luxury:** Disruption in the fashion industry by making luxury more accessible through casual sneaker lines. - **Inclusive Fashion:** Opportunity to cater to a wider audience by offering diverse and inclusive stylings in designer sneaker collaborations. ### Industries Being Reshaped - **Fashion:** Fashion industry can leverage co-branded sneaker collaborations to engage consumers and expand market reach. - **Footwear:** Opportunity for the footwear industry to tap into the growing demand for co-branded sneakers that combine fashion and sportswear elements. - **Retail:** Retailers can capitalize on the trend of accessible luxury by stocking and promoting co-branded casual sneaker lines. ## Related on Trend Hunter - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Minimal Hybrid Sneaker Loafers](https://www.trendhunter.com/trends/sneaker-loafer.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md)