# 70s-Inspired Accessory Editorials The Ton Heukels H&M x Marni Shoot is Retro-Infused By Jana Pijak | Published 2012-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ton-heukels-hm-x-marni References: [thefashionisto](http://thefashionisto.com/ton-heukels-by-lorenzo-marcucci-in-hm-x-marni/) & [hm](http://www.hm.com/) The Ton Heukels H&M x Marni editorial shines a spotlight on the latest [fashion-forward collaboration](https://www.trendhunter.com/trends/anamika-khanna-x-hm) between the famed Italian label and stylishly affordable shop. Putting emphasis on a bohemian color palette and vintage hairstyle revivals, this striking portrait series is a contemporary take on androgynous wardrobe styling. Outfitted by stylist Ric­cardo Slavik, Ton sports a slew of collection staples that include statements tees, easy-to-wear shorts styles as well as a multitude of [eye-catching statement accessories](https://www.trendhunter.com/trends/4ccccees-x-mietis). From oversized beaded necklaces to 70s-inspired locks, this color enriched editorial dares to stand apart from the crowd. Mixing prints, colors and a variety of shapes, the Ton Heukels H&M x Marni shoot sets sail for spring. Captured by the artful lens of fashion photographer Lorenzo Mar­cucci, this stunning shoot is fun and fitting for warm weather. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bohemian Color Palette:** Opportunity for retailers to embrace a bohemian color palette in their fashion collections, catering to consumers seeking vintage-inspired styles. - **Vintage Hairstyle Revivals:** Salons and haircare brands can capitalize on the trend of vintage hairstyle revivals by offering retro-inspired hairstyling services and products. - **Statement Accessories:** Designers and accessories brands have the chance to create bold and eye-catching statement accessories that can elevate any outfit. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can benefit from embracing a bohemian color palette and offering vintage-inspired styles to cater to the growing demand for retro-infused fashion. - **Salons and Haircare:** Salons and haircare brands have an opportunity to tap into the trend of vintage hairstyle revivals by offering retro-inspired hairstyling services and products. - **Accessories Design:** The accessories design industry can seize the demand for statement accessories by creating bold and eye-catching pieces that can become fashion must-haves. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - ['70s Era-Inspired Glassware](https://www.trendhunter.com/trends/holiday-21-glassware.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md)