# Conceptual Botany Editorials The Wild Magazine's Boy On Film Story Features Ton Heukels By Jana Pijak | Published 2014-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ton-heukels-editorial References: [malemodelscene.net](http://www.malemodelscene.net/agencies/wilhelmina-models/ton-heukels-wild-magazine-nicolas-coulomb/) & [malemodelscene.net](http://www.malemodelscene.net) The Wild Magazine enlists top model Ton Heukels for their [botanically infused image series](https://www.trendhunter.com/trends/burberry-x-highgrove), entitled 'Boy On Film'. The retro-inspired fashion story highlights wardrobe staples that reference the 70s as well as unconventional hair looks that embody a nostalgic vibe. Fashion photographer Nicolas Coulomb captures The Wild Magazine's latest exclusive with Ton Heukels and works alongside wardrobe stylist Guillaume Boulez for the shoot. Guillaume dresses Ton in a range of sharp and structured ensembles that range from [tailored suit sets](https://www.trendhunter.com/trends/louis-vuitton-ss26) to retro era rompers. Whether donning a solid palette or pulling off vivid and flower-accented prints, the top model shines in this [gender-bending series](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). Ton is known for his androgynous face and his ability to blur gender lines with his unique look. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Fashion:** Opportunity for fashion brands to incorporate botanical themes and unconventional hair looks for a nostalgic vibe. - **Retro-inspired Wardrobe Staples:** Opportunity for fashion retailers to bring back popular fashion trends from the 70s, such as tailored suits and rompers. - **Gender-bending Fashion:** Opportunity for fashion designers to create gender-neutral and androgynous fashion pieces that blur traditional gender lines. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage botanical fashion, retro-inspired wardrobe staples, and gender-bending fashion to attract trendy consumers. ## Related on Trend Hunter - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)