# Galactic GPS Gadgets (UPDATE) The TomTom Star Wars Voices Program Lets You Travel With the Force By Jordan M | Published 2011-01-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/tomtom-star-wars-voices References: [cbc](http://www.cbc.ca/technology/story/2010/07/08/yoda-voice-tomtom-gps.html) & [starwars.tomtom](http://starwars.tomtom.com/voices/index-starwars.php?Lid=4&voice=darthvader) If you've ever felt that your GPS voice commands were not fearsome enough or infused with enough imperial authority, then the [TomTom](https://www.trendhunter.com/trends/microsoft-and-tomtom) Star Wars voices program will be right up your alley. Featuring dynamic voice libraries from the Star Wars franchise, this nifty product was recently updated with a whole new set of hilarious voices that are sure to turn your [daily travels](https://www.trendhunter.com/trends/need-for-speed-mini-map) into exciting and hilarious adventures. So far, the TomTom Star Wars voices program includes the characters of Han Solo, C3P0, Yoda and of course, Darth Vader. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 28% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Branded Voice Navigation:** Opportunity for companies to collaborate with popular franchises to provide unique and engaging voice-navigation experiences - **Entertainment-inspired Products:** Opportunity for businesses to create products that incorporate elements of popular franchises to appeal to fans and create buzz. - **Humorous Voice-navigation:** Opportunity for businesses to incorporate humorous elements into their voice-navigation software to differentiate themselves from competitors. ### Where This Applies - **Consumer Electronics:** Consumer electronics companies can collaborate with popular franchises to offer branded voice-navigation experiences. - **Entertainment:** Entertainment companies can license their franchises for use in voice-navigation software to create new revenue streams. - **Software:** Software companies can develop voice-navigation software that incorporates humorous elements to differentiate themselves from competitors. ## Related on Trend Hunter - [Sci-Fi-Themed Hard Drives](https://www.trendhunter.com/trends/firecuda-external-hard-drives.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Sci-Fi-Branded Special-Edition Earbuds](https://www.trendhunter.com/trends/audio-technica-r2-d2.md) - [Celebratory Sci-Fi Tech Products](https://www.trendhunter.com/trends/logitech-g-return-of-the-jediinspired-collection.md) - [Sci-Fi Series Tech Accessories](https://www.trendhunter.com/trends/casetify-star-wars-day.md) - [Motion-Activated Sci-Fi Toys](https://www.trendhunter.com/trends/hasbro-2.md) - [Real Life Cinematic Robots](https://www.trendhunter.com/trends/g1t4m1n1-droid.md) - [Sci-Fi Smart Speaker Stands](https://www.trendhunter.com/trends/echo-dot-stand.md) - [Laser Sword Hard Drives](https://www.trendhunter.com/trends/seagate-lightsaber-collection-firecuda-ssd.md)