# Pared-Down Fitness Watches The TomTom 'Spark' is a Simplified Activity Monitor and Music Player By Laura McQuarrie | Published 2015-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tomtom-spark References: [engadget](http://www.engadget.com/2015/09/03/tomtom-spark-2015-gps-watch/) & [tomtom](https://www.tomtom.com/en_gb/sports/fitness-watches/) The new TomTom 'Spark' adopts a shorter name and a less bulky form than the TomTom Multi-Sport Cardio Sport Watch released last year. As TomTom moves into the [fitness wearables market](https://www.trendhunter.com/trends/tband), it launched the Spark with a fresh approach, rethinking all aspects of the design with an emphasis on simplicity. With [minimalism in mind](https://www.trendhunter.com/trends/minimalist-fitness-device), the Spark is designed to have consumers pay for only the features they would need. For instance, there are multiple versions of the Spark, which come with bare-bones features, such as either sleep or activity tracking, heart rate monitoring or 3GB storage capabilities. There are also two additional TomTom Spark models available that come with branded Bluetooth headphones. As well as functioning as a [simplistic fitness watch](https://www.trendhunter.com/trends/doro-watch), the Spark also comes with Cardio + Music, capable of storing about 500 songs. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Simplified Fitness Wearables:** Opportunity to develop fitness wearables that prioritize simplicity and offer customizable features. - **Minimalist Design:** Disruptive innovation opportunity to create sleek and streamlined wearable devices. - **Hybrid Activity Monitors:** Opportunity to create fitness monitors that combine multiple features, such as activity tracking and music playback. ### Who This Affects Most - **Fitness Wearables:** Opportunity for companies to create simplified, customizable fitness wearables. - **Consumer Electronics:** Disruptive innovation opportunity to design minimalist and sleek wearable devices. - **Music Technology:** Opportunity to develop wearable devices that integrate music playback and fitness tracking features. ## Related on Trend Hunter - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [Next-Generation Screenless Fitness Monitors](https://www.trendhunter.com/trends/screenless-fitness-monitor.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [AMOLED Fitness Watches](https://www.trendhunter.com/trends/playfit.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md)