# Celebrity GPS Voices Homer Simpson, Snoop Dogg Navigate the Sat Nav TomTom By Tawanda Johnson | Published 2009-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tomtom-snoop-voiceskin-navigation References: [voiceskins](http://www.voiceskins.com) If you’re bored with the monotone voice on your navigation system and wouldn’t mind something with a little more sizzle dizzle, you might consider trading it in for a Sat Nav [TomTom](https://www.trendhunter.com/trends/microsoft-and-tomtom). Snoop D O double-G joined the likes of Homer Simpson by lending his voice to the [navigation manufacturer](https://www.trendhunter.com/trends/navigation-solution) backed by popular demand. We can definitely expect this trend of [navigation celebrity voiceovers](https://www.trendhunter.com/trends/waze-voice-feature-update) to continue to grow. Suggestions for future TomTom voiceskins from the TomTom forum include Ice Cube, James Earl Jones and Samuel L. Jackson. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 51% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Navigation Celebrity Voiceovers:** The trend of using celebrity voices for navigation systems is expected to continue growing, creating opportunities for more celebrity collaborations in the future. - **Personalized Navigation Experiences:** Consumers are increasingly seeking personalized experiences, including navigation systems with unique and entertaining voice options, sparking innovation opportunities in voice customization technology. - **User-generated Voiceover Content:** The demand for new and diverse voice options for navigation systems opens up possibilities for user-generated content, allowing consumers to record and share their own voiceovers, disrupting traditional voiceover production. ### Where This Applies - **Automotive:** The automotive industry can capitalize on the trend of navigation celebrity voiceovers by partnering with celebrities and offering voice options that enhance the driving experience. - **Entertainment:** The entertainment industry can explore collaborations with navigation system manufacturers to provide branded voice options featuring popular characters or celebrities, opening up new revenue streams. - **Technology:** The technology industry can innovate by developing advanced voice customization software and platforms that enable users to easily personalize their navigation system's voiceover, meeting the demand for personalized experiences. ## Related on Trend Hunter - [Turn-By-Turn Truck Navigation Apps](https://www.trendhunter.com/trends/autosled.md) - [AI-Powered Actor Reading Programs](https://www.trendhunter.com/trends/elevenlabs-iconic-voices.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Virtual In-Car Tour Guides](https://www.trendhunter.com/trends/tourguide.md) - [Video Game-Themed Audio Messages](https://www.trendhunter.com/trends/dj-caras.md) - [AI-Narrated News Articles](https://www.trendhunter.com/trends/text-to-speech-feature.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md)