# Election-Savvy Slip-Ons Show Your Political Pride with These Simple Sneakers By Michael Hemsworth | Published 2012-11-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/toms-vote-shoes References: [refinery29](http://www.refinery29.com/toms-vote) & [toms](http://www.toms.com/catalogsearch/result/?q=vote) With the American election just around the corner, the [Toms](https://www.trendhunter.com/trends/joyful-chaos-family) Vote 2012 [slip-ons](https://www.trendhunter.com/trends/engineered-garments-x-vans) are just the ticket for showing your political preference. The shoes come in a variety of options including Republican that features a red elephant, [Democratic](https://www.trendhunter.com/trends/amusemints-election-collection) with a blue donkey, a pair with both the elephant and donkey or a neutral option with the word VOTE emblazoned in red and blue. Each style is available in men's and women's sizing. Contrary to what you may think, the Republican option has been selling the most number of pairs. This may come as a surprise to some, as Toms shoes are often attributed with a much more liberal, democratic approach to business and charity. Looking to snag a pair? Be quick as the sneakers are limited in number and sure to become a coveted piece of memorabilia as the election race continues. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Political Shoes:** Footwear options that allow people to express their political beliefs present an opportunity for businesses to cater to a specific market segment. - **Limited Edition Marketing:** Limited edition merchandise tied to popular events provides an opportunity to create buzz and urgency in sales. - **Subtle Activism:** Products that allow individuals to subtly express their beliefs or values provide an opportunity for businesses to tap into socially-conscious consumers. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the trend of political shoes to attract customers who want to express their beliefs through their clothing choices. - **Marketing and Advertising:** Marketing agencies can use the idea of limited edition merchandise tied to popular events to help brands generate buzz and engagement. - **Political Campaigns:** Political campaigns can leverage the idea of political footwear as a fundraising tool to engage donors and supporters. ## Related on Trend Hunter - [Presidential Election Candy Collections](https://www.trendhunter.com/trends/amusemints-election-collection.md) - [Emoji-Style Sneakers](https://www.trendhunter.com/trends/shoe-1.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Comfort-Focused Hands-Free Slip-In Shoes](https://www.trendhunter.com/trends/slipin-shoes.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md) - [Asymmetrical Slip‑on Designs](https://www.trendhunter.com/trends/engineered-garments-x-vans.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md)