# Charitable Hemp Footwear Toms Shoes for Charity: Water Raises Money for Clean Water By Meghan Young | Published 2010-05-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/toms-shoes-for-charity-water References: [toms](http://www.toms.com/charitywater) Not only are [Toms](https://www.trendhunter.com/trends/joyful-chaos-family) shoes super comfortable, they also bring good to the world; their latest endeavor is Toms Shoes for Charity: Water. Having already teamed up with actress Charlize Theron and Blake Mycoskie of 'Amazing Race' for charitable causes, why not keep it up? Tom Shoes for Charity: Water in particular focuses on bringing clean water to the village of Sekura in Northwest Ethiopia. Since each pair sold donates to the cause, people can benefit in more ways than one when purchasing these [super-green shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero), which are made of [stylish hemp](https://www.trendhunter.com/trends/keen-x-gramicci), recycled PET and EVA scraps. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Charitable Footwear:** The use of footwear to donate to a charitable cause is growing rapidly and can disrupt the market for traditional footwear brands. - **Sustainable Materials:** The use of hemp, recycled PET and EVA scraps as sustainable materials for footwear is becoming more popular and could disrupt the use of traditional materials for shoe production. - **Cause-based Marketing:** Marketing based on a cause or charitable organization can be an effective and innovative strategy to engage socially conscious consumers. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry could benefit from incorporating charitable causes and using sustainable materials to appeal to socially conscious consumers. - **Charity Industry:** The charity industry can collaborate with businesses to create innovative and sustainable ways to raise funds for social causes by creating products that give back. - **Sustainable Fashion Industry:** The sustainable fashion industry can benefit from promoting eco-friendly materials and ethical production practices to appeal to consumers who prioritize environmental and social causes. ## Related on Trend Hunter - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Lightweight Water-Friendly Shoes](https://www.trendhunter.com/trends/hey2o-collection.md) - [Hemp Fabric Crafted Sandals](https://www.trendhunter.com/trends/keen-x-gramicci.md)