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# Naturally-Powered Personal Care Products
These New Tom's of Maine Products are Effective

By Michael Hemsworth | Published 2022-10-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/toms-of-maine-products
References: [csnews](https://www.csnews.com/toms-maine-innovations) & [tomsofmaine](https://www.tomsofmaine.com)

Several new [Tom's of Maine](https://www.trendhunter.com/trends/whiten-toothpaste) products are being launched to offer consumers a way to enhance their daily grooming with a touch of natural power. The products include the PureActive Solutions Teeth + [Gum](https://www.trendhunter.com/trends/excel-gum) Health toothpaste along with the Complete Protection deodorant, which are both effective for daily use. The PureActive Solutions Teeth + Gum Health toothpaste is formulated with purified zinc along with sea salt to deliver a deep clean without harsh chemicals, while the Complete Protection deodorant is rated to deliver 24-hours of odor and wetness protection.

The new Tom's of Maine products are priced at $6.99 each, and come in 2.25-ounce sizes for the Complete Protection deodorant and four-ounce tubes for the PureActiv Solutions Teeth + Gum Health toothpaste.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 15% | Activity: 51% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Natural Personal Care Products:** There is a growing trend towards natural personal care products that provide effective solutions while being environmentally sustainable.
- **Chemical-free Formulations:** Consumers are increasingly seeking products without harsh chemicals, creating an opportunity for companies to introduce innovative chemical-free formulations.
- **Long-lasting Odor Protection:** There is a demand for personal care products that offer long-lasting odor and wetness protection, positioning brands to create more effective and durable products.

### Sectors Adopting This

- **Personal Care Products:** The personal care industry can capitalize on the trend towards natural and chemical-free products while innovating with long-lasting odor protection solutions.
- **Eco-friendly Products:** The eco-friendly product industry can branch out to develop and market natural personal care products that are sustainable and effective.
- **Consumer Retail:** Retailers can appeal to environmentally conscious consumers by offering a curated selection of natural personal care products with long-lasting protection and chemical-free formulations.

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