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# Festive Charity Shoes
The TOMS Holiday Collection Showcases Sequins and Houndstooth

By Tiana Reid | Published 2011-11-17 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/toms-holiday-collection
References: [toms](http://www.toms.com/holiday)

The TOMS Holiday collection is everything you'd expect from a festive-themed lined: sequins, sparkles and glitter. The collection, however, also offers shoes for the whole family: men's, women's, baby and youth looks are all available. For women, the collection features stand-out wedges but also comfortable winterized boots and patent leathery lace-ups. The men's shoes have style, too, with bohemian patterns on chukka-style shoes, as well as lace-ups boots fit for anyone's stomping ground. For the kids, TOMS Holiday brings it with [sequined pink flats](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski) and wintery themes like houndstooth and wool.

As usual, the TOMS Holiday collection adheres to the now-famous one-for-one model, which means that for every pair of kicks purchased, a pair will be donated to a child in need.

**Contact Information:**
[TOMS Website](http://www.toms.com/)
TOMS on [Facebook](https://www.facebook.com/toms)
TOMS on [Twitter](https://twitter.com/#!/TOMS)
TOMS on [YouTube](http://www.youtube.com/TOMSshoes)

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 67% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Holiday-themed Footwear Collections:** Opportunity for brands to release holiday-inspired footwear collections to entice consumers.
- **One-for-one Donation Models:** Opportunity for companies to implement one-for-one donation models to enhance brand image and give back to the community.
- **Youth-targeted Footwear Designs:** Opportunity for brands to create more youth-targeted footwear designs and capitalize on the growing demand for children's shoes.

### Sectors Adopting This

- **Footwear Industry:** Industry players should focus on creating unique and innovative footwear collections to keep up with changing consumer preferences and stay ahead of competitors.
- **Charity Industry:** Opportunity for charities to partner with footwear brands and leverage the one-for-one donation model to increase fundraising efforts.
- **Children's Apparel Industry:** Brands should focus on creating new, innovative, and stylish footwear collections for children to attract and retain customers.

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- [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md)
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- [Festive Disney Shoe Charms](https://www.trendhunter.com/trends/mickey-mouse-holiday-jibbitz.md)
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