# Utilitarian Neutral-Toned Wedges The TOMS Desert Bootie is Another Pair of Chic Charitable Kicks By Rebecca Byers | Published 2012-08-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/toms-desert-bootie References: [shop.nordstrom](http://shop.nordstrom.com/s/toms-desert-bootie-women/3293448) & [toms](http://www.toms.com/) The TOMS Desert Bootie is the latest ladies summer shoe by the infamous one-for-one shoe brand. Available at [Nordstrom](https://www.trendhunter.com/trends/platformstyle-sandals), the [neutral-toned wedges](https://www.trendhunter.com/trends/chuck-70-wedge) are a chic option from the socially savvy Santa Monica-based brand that provides one pair of shoes to a child in need to for every pair sold. Credited with inspiring countless other social enterprises and entrepreneurs, the TOMS story is continuously evolving as it incorporates seasonal trends into its collections and additionally includes their expansion into eyewear. The TOMS Desert Bootie is references the silhouette of a chukka boot and boasts utilitarian details in its suede upper and lace up detailing. **Contact Information** TOMS [website](http://www.toms.com/) TOMS on [Facebook](http://www.facebook.com/toms) TOMS on [Twitter](http://twitter.com/TOMS) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Chic Charitable Kicks:** Opportunity for other shoe brands to create stylish footwear that also gives back to those in need. - **Social Enterprises:** Opportunity for entrepreneurs to start businesses that prioritize social impact in addition to profitability. - **Expansion Into Eyewear:** Opportunity for brands in the eyewear industry to incorporate charitable giving into their business models. ### Sectors Adopting This - **Shoe:** Opportunity for shoe brands to incorporate charitable giving into their business models. - **Fashion:** Opportunity for fashion brands to adopt a social enterprise model and prioritize giving back. - **Eyewear:** Opportunity for eyewear brands to incorporate charitable giving into their business models. ## Related on Trend Hunter - [Stylish Wedge Winter Boots](https://www.trendhunter.com/trends/wedge-collections.md) - [Luxury Fashion House Moccasins](https://www.trendhunter.com/trends/suede-delave-wedge-ankle-boot.md) - [Bold Sand-Colored Boots](https://www.trendhunter.com/trends/anistone-lo-suede-biker.md) - [Ultra-Elegant Unisex Leather Boots](https://www.trendhunter.com/trends/unisex-leather-boot.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Dark Tonal Preppy Boots](https://www.trendhunter.com/trends/fuzzy-boat-shoe.md) - [Blockish Tread-Covered Boots](https://www.trendhunter.com/trends/mschf-24-boot.md) - [Vacation-Ready Shoe Collections](https://www.trendhunter.com/trends/exclusive-tory-burch-capsule.md) - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md)