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# Charitable Footwear Collaborations
The New TOMS Collection Features Designs by Prabal Gurung

By Katherine Pendrill | Published 2016-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/toms-collection
References: [bustle](http://www.bustle.com/articles/178491-whats-in-the-toms-x-prabal-gurung-collection-theres-something-for-everyone) & [toms](http://www.toms.com/toms-x-prabal-gurung)

The new TOMS collection puts a stylish twist on the brand's charitable footwear with designs by Prabal Gurung. Gurung is a Nepali fashion designer who is known for dressing some of [Hollywood's](https://www.trendhunter.com/trends/resort-2027-collection) biggest stars. Now the designer is lending his talents to a good cause by teaming up with TOMS.

The new TOMS collection puts a stylish twist on some of the brand's signature styles with Gurung's playful patterns. The collection largely revolves around the same black, white and red color scheme, with different patterns on each type of shoe. With options ranging from [TOMS classic canvas slip-ons](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) to [fur-covered winter boots](https://www.trendhunter.com/trends/ugg-x-sacai), there is a fashionable option for every season.

Not only are the new shoe designs ultra-chic, but they are also part of TOMS one-for-one model, which provides children in need with a pair of shoes for each pair sold.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 59% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Fashionable Philanthropy:** Collaborating with designers to create stylish products that support charitable causes.
- **One-for-one Models:** Implementing a business model that donates a product to someone in need for each product sold.
- **Charity Brand Collaborations:** Collaborating with charitable brands to create mutually beneficial products.

### Who This Affects Most

- **Fashion:** Opportunities for fashion brands to collaborate with charitable organizations to create socially responsible products.
- **Retail:** Opportunities for retail companies to adopt one-for-one models to support charitable causes and attract socially conscious customers.
- **Non-profit:** Opportunities for non-profit organizations to collaborate with brands and designers to create products that raise funds for their causes.

## Related on Trend Hunter

- [High-Fashion Press-On Nails](https://www.trendhunter.com/trends/prabal-gurung-x-kiss.md)
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- [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md)
- [Collaborative Fall Season Footwear](https://www.trendhunter.com/trends/ugg-x-sacai.md)
- [Collaborative Textural Fashion Series](https://www.trendhunter.com/trends/krinkle-collection.md)
