# Charitable Smartwatch Bands TOMS Apple Watch Bands Provide for People in Need By Joey Haar | Published 2016-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/toms-apple-watch References: [theverge](http://www.theverge.com/circuitbreaker/2016/11/15/13637180/toms-apple-watch-band-release) & [toms](http://www.toms.com/search?Ntt=apple%20watch&utm_source=affiliate&utm_medium=linkshare&utm_campaign=USNetwork&utm_content=10&utm_term=TnL5HPStwNw&cid=af_lsus_TnL5HPStwNw_10&ranMID=38583&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-zYIAiNO31MIxemb8mw.Kaw&siteID=TnL5HPStwNw-zYIAiNO31MIxemb8mw.Kaw) The TOMS Apple Watch Bands stay true to the footwear company's famous "One for One" policy, albeit in a less direct but equally important way. Whereas a purchase of Toms shoes literally sends one for one (with a person in need receiving a pair of shoes as well,) the company realized that sending a watchband to a developing nation would be far from productive. Instead, the purchase of a TOMS Apple Watch Band provides one year of solar light to someone in need. The TOMS Apple Watch Bands come in a variety of designs, each of which are reminiscent of the footwear company's distinct style. The most elaborate of these designs includes a geometric diamond pattern and TOMS' signature sky blue and white stripes. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Ethical Accessories:** The rise of charitable smartwatch bands highlights the trend of consumers seeking accessories that give back to a greater cause. - **Social Impact Tech:** The development of smartwatch bands that provide solar light to those in need showcases the potential for technology to create positive social impact. - **Fashion with Purpose:** The TOMS Apple Watch Bands exemplify the growing trend of fashion brands incorporating social responsibility into their product offerings. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry has an opportunity to capitalize on the demand for accessories that have a positive social or environmental impact. - **Technology:** The tech industry can explore the intersection of wearable tech and social impact, creating innovative products that serve a greater purpose. - **Sustainable Energy:** The development of solar-powered accessories opens up possibilities for the renewable energy industry to collaborate with fashion brands and create unique solutions. ## Related on Trend Hunter - [Premium Smartwatch Bands](https://www.trendhunter.com/trends/premium-smartwatch-bands.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Durable Glowing Smartwatch Straps](https://www.trendhunter.com/trends/stratos-band-icy-blue-glow-edition.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Plant-Based Leather Smartwatch Bands](https://www.trendhunter.com/trends/reclassic-apple-watch-band.md)