# Playful Fruit-Inspired Beverage Packaging The Tomomasu Bottle Drinks Boast Eye-Catching Colors By Grace Mahas | Published 2021-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tomomasu-bottle-drink References: [tofucute](https://www.tofucute.com/tomomasu-bottle-drink-watermelon~p10460.html) The Tomomasu Watermelon cider is a lightly sweetened, [carbonated soft drink](https://www.trendhunter.com/trends/unsweetened-soft-drinks) with a slightly acidic Watermelon flavor that boasts a [refreshing flavor profile](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon). The Japanese beverage is packaged in a glass bottle with playful, bright, watermelon-inspired packaging that offers an eye-catching aesthetic. Moreover, the bottle "features a screw cap so you can pop the lid on to keep your drink fresh and fizzy for longer." The brand also features other [fruity beverage options](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) including the Cantaloupe Melon, Mango, and White Peach – all boasting the packaging that recreates the fruit flavor of the beverage. By offering fruit-themed packaging, these beverages will appeal to consumers looking for a refreshing and sweet beverage that matches the appearance of the bottle. Image Credit: Tofu Cute ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fruit-inspired Packaging:** Brands can explore more fruit-inspired packaging options to attract consumers looking for a fun and visually appealing beverage. - **Refreshing Beverage Options:** Creating refreshing and sweet beverage options with playful packaging can appeal to consumers looking for an enjoyable and thirst-quenching drink. - **Sustainable Packaging:** Sustainable packaging solutions for fruit-inspired beverages can be a disruptive innovation opportunity for brands looking to reduce carbon footprint and attract eco-conscious consumers. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore fruit-themed packaging and refreshing beverage options to attract consumers seeking a fun and visually appealing drink. - **Food Industry:** Fruit-inspired beverage packaging can also be leveraged by the food industry to add more value to their product offerings and increase consumer interest. - **Packaging Industry:** The packaging industry can capitalize on the trend of fruit-inspired packaging by creating sustainable packaging solutions that cater to the eco-conscious consumer market. ## Related on Trend Hunter - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Premium Watermelon-Flavored Kombuchas](https://www.trendhunter.com/trends/momo-watermelon-kombucha.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Expressive Sake Sodas](https://www.trendhunter.com/trends/soso-sake.md) - [Limited-Edition Melon Kombuchas](https://www.trendhunter.com/trends/watermelon-kombuchas.md) - [Pomelo-Flavored Sparkling Waters](https://www.trendhunter.com/trends/pomeloflavored-sparkling-water.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md)