# Punk-Inspired Streetwear Shoots The Tomo Kurata Attitude Magazine Editorial is Quirky By Jana Pijak | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tomo-kurata-attitude-magazine References: [thefashionisto](http://thefashionisto.com/tomo-kurata-by-cameron-mcnee-for-attitude-magazine/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/01/29/tomo-kurata-by-cameron-mcnee-for-attitude-magazine/) The Tomo Kurata Attitude Magazine editorial features [punk-inspired styles](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) with a [modern streetwear aesthetic](https://www.trendhunter.com/trends/day-3-capsule-2). From [embellished leather jackets](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab) to embroidered denim shirting, this charming and quirky pictorial is a new take on rock and roll-inspired classics. From vibrant prints to sleek and structured silhouettes, this eclectic editorial features effortlessly cool and youth-infused pieces from McQ's Spring/Summer 2012 collection. The edgy outdoor shoot showcases outfits selected by stylist Elauan Lee who dresses model Tomo Kuata in trendy pieces that dare to make a statement. The Tomo Kurata Attitude Magazine portrait series, captured by the lens of photographer Cameron McNee combines cool concepts with bold colors and fearless prints, bringing a vintage inspiration to life with modern pieces that take cues from the past. Image Credit: Cameron McNee ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Punk-inspired Styles:** Disruptive innovation opportunities include creating a punk-inspired streetwear line with a modern twist. - **Quirky Fashion Editorials:** Disruptive innovation opportunities lie in producing fashion editorials that embrace a quirky and charming aesthetic. - **Rock and Roll-inspired Classics:** Disruptive innovation opportunities exist in reinventing rock and roll-inspired fashion staples for a modern audience. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunities can be found in the fashion retail industry by targeting a niche market that craves punk-inspired streetwear. - **Fashion Photography:** Disruptive innovation opportunities lie in the fashion photography industry by creating fashion editorials that showcase quirky and charming styles. - **Apparel Design:** Disruptive innovation opportunities exist in the apparel design industry by reimagining and updating rock and roll-inspired fashion classics with a modern twist. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)