# Frozen Seasoned Veggie Dishes These New Tommy’s Superfoods Products are Minimally Processed By Michael Hemsworth | Published 2019-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tommys-superfoods References: [foodbev](https://www.foodbev.com/news/tommys-superfoods-expands-its-portfolio-of-frozen-veggie-blends/) & [tommyssuperfoods](https://tommyssuperfoods.com) Two new products have been unveiled by plant-based food brand Tommy’s Superfoods to offer consumers a simple yet delicious option to pick up from the freezer section at their local grocer. The products include the Asian Fusion and Cauliflower & Purple Sweet Potatoes, which are both focused on achieving a premium flavor for pairing with an array of other fair. The Asian Fusion features a five-spice seasoning, while the Cauliflower & Purple Sweet Potatoes are covered with a Texas BBQ seasoning. CEO of Tommy’s Superfoods Doug Carlson spoke on the new products saying, "There are a lot of choices at the grocery store for consumers looking to eat healthier by following a [plant-based diet](https://www.trendhunter.com/trends/single-serve-plant-based-entrees). But not all plant-based foods are healthy choices, and some can even be considered ultra-processed foods. Tommy’s is committed to providing consumers with the pinnacle of health by using [whole vegetables, that are flash-frozen](https://www.trendhunter.com/trends/cheesy-creamy-greens-veggies) to maintain maximum nutrients, freshness and seal in texture and flavor.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Minimally Processed Frozen Veggie Dishes:** Opportunity for creating frozen vegetable dishes that are minimally processed and retain their nutritional value. - **Plant-based Healthy Options:** Opportunity to offer healthier plant-based food choices in the grocery store market. - **Flash-frozen Preservation Technology:** Opportunity to develop preservation technologies that maintain the nutrients, freshness, texture, and flavor of frozen vegetables. ### Who This Affects Most - **Plant-based Food Industry:** The industry can capitalize on the growing demand for plant-based options by offering healthier frozen veggie dishes. - **Frozen Food Industry:** The industry can leverage the trend of minimally processed frozen vegetable dishes to attract health-conscious consumers. - **Food Preservation Technology Industry:** The industry can explore innovative preservation technologies that maximize the nutritional value, freshness, and flavor of frozen vegetables. ## Related on Trend Hunter - [Nutritious Veggie-Packed Frozen Foods](https://www.trendhunter.com/trends/path-of-life-products.md) - [Frozen Air Fryer Dishes](https://www.trendhunter.com/trends/green-giant-product.md) - [Vegan Veggie Fries](https://www.trendhunter.com/trends/vegan-veggie-fries.md) - [Delectable Veggie Burgers](https://www.trendhunter.com/trends/delectable-veggie-burgers.md) - [Frozen Fall-Ready Vegetables](https://www.trendhunter.com/trends/green-giant-1.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Winter Recipe Vegan Foods](https://www.trendhunter.com/trends/bol-foods.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md)