# Scorching Desert Snaps Tommy Ton for Vogue Japan March 2012 Presents the Road to Tijuana By Rebecca Byers | Published 2012-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-ton-for-vogue-japan-march-2012 References: [fashnberry](http://fashnberry.com/editorials/kate-king-by-tommy-ton-for-vogue-japan-march-2012/) & [fashnberry](http://fashnberry.com/tag/tommy-ton/) 'The Road to Tijuana' is a fierce [desert photo shoot](https://www.trendhunter.com/trends/puma-x-ferrari) by Tommy Ton for [Vogue](https://www.trendhunter.com/trends/forever-care) Japan March 2012. The Toronto-born Canadian photographer is best known for his blog Jak & Jil and his street style fashion week coverage for Style.com and GQ.com. The shoot features model Kate King in the desert, and was styled by fashion editor Aurora Sansone. King is outfitted in richly patterned, floor-length dresses and a neutral-tone knit poncho, and is accessorized with cowboy boots that emphasize the turquoise accents of shoot, like an aqua-colored suitcase and jewelry. She is also wearing several layers of necklaces and bracelets and a cowboy hat, which suggest an interesting revival of [cowboy-chic and layered jewels](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Desert Fashion:** The 'Road to Tijuana' desert photo shoot presents a trend in fashion featuring richly patterned dresses, neutral-tone knit ponchos, and cowboy boots, creating an opportunity for the desert fashion industry to innovate with unique designs and accessories. - **Cowboy-chic Revival:** The shoot showcases a revival of cowboy-chic style with the incorporation of cowboy hats, layered necklaces, and bracelets, presenting an opportunity for the fashion industry to explore and modernize this nostalgic trend. - **Layered Jewels:** The model's multiple layered necklaces and bracelets in the photo shoot highlight a trend in accessorizing with layered jewels, providing the jewelry industry with an opportunity to create customized and unique pieces that cater to this rising demand. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the 'Road to Tijuana' desert shoot by incorporating desert-inspired elements into their designs and showcasing diverse patterns and unique accessories. - **Jewelry:** The jewelry industry can seize the opportunity presented by the layered jewels trend in the photo shoot by creating versatile and personalized jewelry pieces that can be layered elegantly to meet the growing demand. - **Accessories:** The accessories industry, particularly in footwear, can innovate by incorporating the cowboy boot trend showcased in the 'Road to Tijuana' shoot, appealing to consumers seeking unique and statement-making accessories. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)