# Street Style Photography Secrets Tommy Ton and Cannon Lend Readers his Street Style Tips By Erin Fox | Published 2012-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-ton-and-cannon References: [style](http://www.style.com/trendsshopping/streetstyle/090812_Tommy_Ton_Canon/) & [canon](http://www.canon.com/) With New York Fashion Week all wrapped up and [London Fashion Week](https://www.trendhunter.com/trends/fashion-week-fall-2024) underway, Tommy Ton and Cannon present [Street Style Photography](https://www.trendhunter.com/trends/betterstudio) Tips for Style.com. Famed Canadian photographer Ton is known for his collaborative work photographing Editor-at-Large of [Vogue](https://www.trendhunter.com/trends/forever-care) Japan Anna Dello Russo, his street style work for Style.com and holding the position of Editor-in-Chief of the blog Jak and Jil. Many up-and-coming photographers have tried to master the 'Tommy Ton' art, but many have failed to complete this mission. Tommy Ton and Cannon have broken down the art of his street style pictures in seven easy steps. From his theory behind the 'background' of a photo to the 'zoom' factor, Ton's most skillful art can now easily be mastered. Remember, not only does it take Ton's seven steps, but a beautiful focal point to be worthy of the title street style photographer. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Street Style Photography:** The trend of street style photography is increasing, creating opportunities for innovative equipment and techniques that can improve the art. - **Fashion Week Coverage:** Increasing trend of being able to cover fashion weeks remotely via social media is creating opportunities for innovative content creation and collaboration platforms. - **Online Fashion Journalism:** With online fashion journalism on the rise, there is an opportunity for innovative storytelling strategies and platforms to improve user engagement. ### Sectors Adopting This - **Photography Equipment:** The photography industry can develop new equipment and tools to facilitate the emerging trend of street style photography with unique features for better coverage and improved results. - **Content Creation Platforms:** Content creation platforms can offer new innovative tools for remote collaboration and live coverage, revolutionizing the way fashion week and other events are covered. - **Online Journalism Platforms:** Online journalism platforms can incorporate new storytelling techniques that can improve user engagement and create better opportunities for content monetization. ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Collaboration Point-and-Shoot Cameras](https://www.trendhunter.com/trends/contax-x-mad-paris-t2.md) - [Streetwear-Branded Cameras](https://www.trendhunter.com/trends/supreme-onehanded-editing-camera.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Fashion-Branded Cameras](https://www.trendhunter.com/trends/moncler-leica.md) - [Street-Informed Camouflage Cameras](https://www.trendhunter.com/trends/bape-stash-and-leica.md) - [Collaborative Bold Pocket Cameras](https://www.trendhunter.com/trends/tombogo-and-huf.md)