# Social Metaverse Hubs Tommy Play on Roblox Shares a Virtual Space for Dancing & Partying By Laura McQuarrie | Published 2022-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-play References: [fashionunited.uk](https://fashionunited.uk/news/business/tommy-hilfiger-opens-tommy-play-store-in-roblox/2022072164244)  Tommy Play on [Roblox](https://www.trendhunter.com/trends/vans-world) is a new virtual store on the open-world platform and this immersive destination is a space for fun, exploration and interaction. The design of the new metaverse store offers a nod to the brand’s heritage via animal statues inspired by the Bronx Zoo and tags from local street artists. Additionally, the interior design of the store was designed by creatives who worked with the brand for its initial Roblox product launch in December 2021. Tommy Play is a space for virtual visitors to express themselves and connect with other users by painting, dancing and finding secret spaces for parties. The virtual store also serves as the hub for the puffers, windbreakers, hoodies and accessories that launched as part of the [Tommy Jeans](https://www.trendhunter.com/trends/roblox-fashion) Pop collection. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Social Spaces:** There is an opportunity for businesses to create their own virtual social spaces for customers to interact and connect with each other. - **Immersive Brand Experiences:** Brands can create immersive experiences in virtual spaces that allow visitors to explore their products and interact with their brand in a new way. - **Fashion in the Metaverse:** Fashion brands can use the metaverse as a new space to showcase and sell their products, creating virtual stores that offer unique experiences to customers. ### Industries Being Reshaped - **Retail:** Retailers can use virtual social spaces to create new ways for customers to interact with their brand and products, and offer unique shopping experiences that are not possible in physical stores. - **Fashion:** Fashion brands can leverage the metaverse to create virtual stores that showcase their products in new and creative ways, and offer customers a unique way to shop and interact with their brand. - **Entertainment:** Entertainment companies can use virtual social spaces to create new ways for audiences to engage and interact with their content, and offer immersive experiences that are not possible outside of the metaverse. ## Related on Trend Hunter - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md) - [Teddy Bear Metaverses](https://www.trendhunter.com/trends/buildabear-tycoon.md) - [Metaverse Fashion Malls](https://www.trendhunter.com/trends/outfit-shopping-mall.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [Gamified Virtual Stores](https://www.trendhunter.com/trends/forever-21-shop-city.md) - [In-Game Metaverse Shops](https://www.trendhunter.com/trends/psycho-bunny-roblox.md) - [Hip-Hop-Focused Virtual Worlds](https://www.trendhunter.com/trends/planet-hip-hop.md)