# Gamified Clothing Collections Tommy Jeans Xplore Features Smart Chips That Reward Users Per Wear By Laura McQuarrie | Published 2018-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-jeans-xplore References: [thecurrentdaily](https://thecurrentdaily.com/2018/07/26/tommy-hilfiger-launches-smart-clothing-rewards-users-wearing/) & [usa.tommy](https://usa.tommy.com/en/women/newarrivals-women) [Tommy Hilfiger](https://www.trendhunter.com/trends/tommy-play) recently launched [Tommy Jeans Xplore](https://www.trendhunter.com/trends/fashionverse) as a new line of smart clothing that can be paired with an app to earn points that can be put towards rewarding experiences. Gamification is commonly seen within marketing campaigns and loyalty programs, but this new line of apparel and accessories from Tommy Hilfiger integrates the products themselves. Each piece item in the new collection is embedded with Bluetooth smart tag from Awear Solutions, which pairs with the companion Tommy Jeans Xplore app. As far as some of the rewards that can be collected from sporting the garments, consumers can make the most of concert tickets, visits to the [Tommy Archives](https://www.trendhunter.com/trends/the-medalist-collection) and runway show invites. Additionally, the points collected may also be put towards discounts or converted into charitable donations. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gamified Clothing Collections:** Tommy Jeans Xplore integrates smart chips and a companion app to reward users per wear. - **Bluetooth Smart Tag Integration:** The integration of Bluetooth smart tags in clothing opens up opportunities for gamification and personalized experiences. - **Reward-based Loyalty Programs:** Rewarding customers with unique experiences and incentives through wearable technology is a growing trend in the fashion industry. ### Where This Applies - **Fashion & Apparel:** The fashion industry can leverage gamified clothing collections to enhance brand loyalty and create unique customer experiences. - **Technology & Wearable Devices:** The integration of Bluetooth smart tags in clothing presents innovative opportunities that merge fashion with technology. - **Marketing & Loyalty Programs:** Gamified clothing collections provide a new avenue for marketers and loyalty program designers to engage customers in a fun and interactive way. ## Related on Trend Hunter - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Web3-Driven Loyalty Programs](https://www.trendhunter.com/trends/hugo-boss-1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [NFC Chip-Embedded Vintage Clothing](https://www.trendhunter.com/trends/mntge-and-dukes-cupboard.md)