# Preppy Bow-Tie Bras The Tommy Hilfiger Spring/Summer 2011 Line for NYC Fashion Week By Armida Ascano | Published 2010-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-hilfiger References: [fashionising](http://www.fashionising.com/pictures/b--tommy-hilfiger-ss11-nyfw-4824.html) & [usa.tommy](http://usa.tommy.com/tommy/index.jsp) [Tommy Hilfiger](https://www.trendhunter.com/trends/tommy-hilfigers-2025) has been a staple in [preppy clothing](https://www.trendhunter.com/trends/west-coast-ivy-collection) for decades now. Building its reputation as a stylish all-American brand, this fashion heavy-hitter delivered exactly what was expected for NYC Fashion Week with its Tommy Hilfiger Spring/Summer 2011 collection. Pieces from the collection were reworked prepster classics, such as a midriff-baring polo shirt and [heeled tennis shoes](https://www.trendhunter.com/trends/courtside-collection). This Tommy Hilfiger Spring/Summer 2011 line managed to forward their existing image by incorporating fun new fabrics as well, making the pieces even more versatile. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Preppy Clothing:** Opportunity for disruptive innovation lies in creating sustainable and eco-friendly preppy clothing options. - **Reworked Classics:** Disruptive innovation opportunities exist in redesigning classic pieces with a modern twist, appealing to both traditional and contemporary fashion consumers. - **Versatile Fabrics:** Innovation potential lies in developing new fabrics that offer increased functionality and versatility in fashion design. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore sustainable manufacturing processes and materials to meet growing consumer demand for eco-friendly fashion choices. - **Textiles:** The textile industry can focus on research and development to create innovative fabrics that combine style and functionality in order to cater to the needs of modern consumers. - **Apparel Retail:** Opportunities for disruptive innovation in the apparel retail industry include creating new sales strategies that emphasize the versatility and sustainability of fashion products. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Heritage Americana Fashion Fragrances](https://www.trendhunter.com/trends/tommy-hilfiger-fragrances.md) - [Fashion Designer Bedding Collections](https://www.trendhunter.com/trends/thom-browne-bedding-collection.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md)