# Tennis Star Underwear Ads The Newest Model for Tommy Hilfiger Underwear is Rafael Nadal By Ady Floyd | Published 2015-08-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-hilfiger-underwear References: [luxuo](http://www.luxuo.com/celebrities/tommy-hilfigers-underwear-rafael-nadal.html) & [hollywoodlife](http://hollywoodlife.com/2015/08/25/rafael-nadal-tommy-hilfiger-underwear-campaign-pics/) The newest model for [Tommy Hilfiger](https://www.trendhunter.com/trends/roblox-fashion) Underwear is tennis star Rafael Nadal. The 29-year-old athlete is set to unveil a collection of [billboard advertisements](https://www.trendhunter.com/trends/zne-collection) for the undergarment brand -- the ads will feature Rafael Nadal wearing nothing but Tommy Hilfiger underwear. A commercial has also been released that presents the tennis star in a locker room. He proceeds to remove his clothing until he is wearing nothing but a pair of Tommy Hilfiger briefs. The commercial is accompanied by upbeat music that suits the scene. The short commercial ends with Nadal walking away from the camera in a towel and the tag-line reads "#TOMMYXNADAL." The campaign will mark the brand's relaunch of its underwear collection which is "focused on new technical features such as a four-way stretch microfiber and a new waistband." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements in Underwear Advertising:** Celebrity athletes like Rafael Nadal are being tapped to promote underwear brands, creating new opportunities for marketing and brand exposure. - **Relaunch of Underwear Collections:** Brands like Tommy Hilfiger are relaunching their underwear collections with new features and design, bringing disruptive innovation to the industry. - **Innovations in Undergarment Technology:** The focus on technical features like four-way stretch microfiber and new waistbands in underwear collections is driving innovation and competitiveness in the industry. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry is utilizing celebrity endorsements and technological innovations to revamp their underwear collections and attract new customers. - **Marketing and Advertising:** The marketing and advertising industry is taking advantage of celebrity endorsements to generate brand exposure and create memorable campaigns for underwear brands. - **Textile Manufacturing:** The textile manufacturing industry is embracing new technical features and materials, like four-way stretch microfiber, to meet the demands of modern underwear designs and provide better comfort for consumers. ## Related on Trend Hunter - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Tennis Star Coffee Campaigns](https://www.trendhunter.com/trends/lavazza-and-jannik-sinner.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Tennis-Themed Sports Nutrition Collaborations](https://www.trendhunter.com/trends/tommy-paul.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md)