# Beach Day Fashion Ads The Tommy Hilfiger SS14 Campaign Boasts an All-Star Model Cast By Meghan Young | Published 2014-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-hilfiger-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/tommy-hilfiger-springsummer-2014-campaign/) & [usa.tommy](http://usa.tommy.com) A big beach day with friends and family is very much in need after the winter those residing in the Northern Hemisphere are experiencing this year and the [Tommy Hilfiger](https://www.trendhunter.com/trends/tommy-hilfigers-2025) SS14 ad campaign sets just the right tone for it. Full of [vibrant colors](https://www.trendhunter.com/trends/country-club), happy faces and an overall fun-loving and stylish group of beautiful models, it is hard not to feel the infectious need for some hot sun and warm sands. The Tommy Hilfiger SS14 ad campaign was [shot on location in Malibu](https://www.trendhunter.com/trends/tom-daley-and-malibu) by photographer Craig McDean. It stars models Toni Garrn, Julia Hafstrom, Jac Jagaciak, Tian Yi, Cora Emmanuel, Lea Sorenson and Chloe Blackshire. With creative direction by Trey Laird of Laird + Partners, they posed along equally colorful surfboards, beach houses and more. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Ad Campaigns:** Disruptive innovation opportunity: Developing bold and vibrant ad campaigns that capture the attention and evoke positive emotions. - **Beach Day Fashion:** Disruptive innovation opportunity: Creating stylish and trendy fashion collections specifically designed for beach days, catering to the growing demand for stylish beachwear. - **Outdoor Photoshoots:** Disruptive innovation opportunity: Introducing innovative photography techniques and locations for outdoor fashion photoshoots, providing unique and captivating visuals in advertising. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilizing bold and vibrant colors in fashion designs and collections, attracting customers with unique and eye-catching styles. - **Advertising:** Disruptive innovation opportunity: Incorporating playful and energetic elements in advertising campaigns, creating a memorable and engaging experience for viewers. - **Photography:** Disruptive innovation opportunity: Exploring innovative photography techniques and locations, pushing the boundaries of traditional fashion photography and creating visually impactful images. ## Related on Trend Hunter - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)