# Chic Hunting Editorials The Tommy Hilfiger Fall/​Winter 2012 Campaign Presents One Happy Fam By Romina S. Cortellucci | Published 2012-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-hilfiger-fallwinter-2012-campaign References: [thefashionisto](http://thefashionisto.com/arthur-kulkov-max-rogers-noah-mills-sam-way-more-for-tommy-hilfiger-fallwinter-2012-campaign/) & [usa.tommy](http://usa.tommy.com/webapp/wcs/stores/servlet/en/thb2cus) The Tommy Hilfiger [Fall/​Winter 2012 campaign](https://www.trendhunter.com/trends/knys-fall-2025) is a family affair. This outdoor fashion shoot for the latest Hilfiger campaign reunites the Hilfiger clan of last season's models, including Andre Dou­glas, Arthur Kulkov, Bernard Fou­quet, Mar­cel Cas­ten­miller, Max Rogers, Noah Mills, Sam Way and Thomas Gled­hill. Once again capturing this fashion-forward family is British photographer Craig McDean, who worked with stylist Karl Tem­pler on the shoot. The collection works with an array of [fabulous textures](https://www.trendhunter.com/trends/velvet-heat) in next season's hottest colors, from hunter greens to canary yellows. Some of the pieces worn by faux-family members appear charmingly upscale, from tweed blazers to striped cardigans. Men, women and children will all agree that the only thing dramatic about this [family photoshoot](https://www.trendhunter.com/trends/la-famiglia-campaign) is the outrageously chic outfits contrasted by the outdoors. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Outdoor Fashion Shoots:** Disruptive innovation opportunity: Integrate augmented reality technology into outdoor fashion shoots to allow viewers to virtually try on the showcased outfits. - **Family-centered Campaigns:** Disruptive innovation opportunity: Develop interactive digital platforms where families can create their own fashion campaigns and showcase their personal style. - **Fashion-forward Color Trends:** Disruptive innovation opportunity: Create sustainable and eco-friendly dyeing methods for producing next season's hottest colors in fashion. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Utilize drones for capturing unique and dynamic perspectives in fashion photography shoots. - **Fashion Retail:** Disruptive innovation opportunity: Implement virtual reality technology in fashion retail stores to enhance shopping experiences and enable customers to visualize outfits in different settings. - **Textile and Dyeing Industry:** Disruptive innovation opportunity: Develop sustainable dyeing processes using bio-based materials to reduce the environmental impact of textile production. ## Related on Trend Hunter - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md)