# Casual College Fashion Ads The Tommy Hilfiger Denim Fall 2013 Campaign is Playfully Preppy By Meghan Young | Published 2013-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tommy-hilfiger-denim-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/tommy-hilfiger-highlights-college-life-for-fall-2013-denim-campaign/) & [usa.tommy](http://usa.tommy.com/webapp/wcs/stores/servlet/en/thb2cus) Continuing the college experience, which is only appropriate considering that the school season is just around the corner, the Tommy Hilfiger Denim Fall 2013 ad campaign is playfully preppy. Unlike the [Tommy Hilfiger Fall 2013](http://www.trendhunter.com/trends/tommy-hilfiger-fall-2013-campaign) campaign, these images are much more casual and fun. In a way, it could be construed as students on breaks. The Tommy Hilfiger Denim Fall 2013 ad campaign was shot by photographer Josh Olins. [Going back to school](https://www.trendhunter.com/trends/backtoit-campaign), models Marloes Horst, Maria Borges, Bambi Northwood-Blyth and Kel Markey are clad in [stylish denim looks](https://www.trendhunter.com/trends/seasonal-denim-collections) that have been paired with members only jackets, beanies and scarves. The looks were styled by Matthew Tauger, with hair by Shon and makeup by Sally Branka. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Playfully Preppy Campaigns:** This trend showcases an opportunity for brands to incorporate a youthful and casual style into their advertisements, appealing to college students and young adults. - **Casual and Fun Imagery:** This trend highlights the potential for brands to create more relaxed and lighthearted visuals in their marketing campaigns, fostering a sense of connection and relatability with their target audience. - **Stylish Denim Looks:** This trend suggests an opportunity for fashion brands to focus on incorporating stylish denim outfits into their collections, appealing to consumers looking for trendy and versatile clothing options. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the playfully preppy trend and incorporate casual and fun imagery to attract college students and young adults. - **Advertising:** The advertising industry can find disruptive innovation opportunities by exploring new ways to create relatable and visually appealing campaigns using casual and fun imagery. - **Retail:** The retail industry can capitalize on the trend of stylish denim looks by incorporating them into their product offerings, catering to consumers' desire for fashionable and versatile clothing options. ## Related on Trend Hunter - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Seasonal Denim Collections](https://www.trendhunter.com/trends/seasonal-denim-collections.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Fall 2025 Collection Launches](https://www.trendhunter.com/trends/fall-2025-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md)