# Macabre Masquerade Spreads The Tomek Jankowski 'Concepts' Shoot is Bone-Chilling By Amanda Chang | Published 2010-12-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tomek-jankowski-concepts References: [photographyserved](http://www.photographyserved.com/gallery/concepts/768335) & [behance.net](http://www.behance.net/mondo/frame) While some artwork is meant to inspire undeniable admiration, others like the Tomek Jankowski 'Concepts' shoot are meant to bewilder and bewitch. Featuring various models, each photo has an element of [eeriness and S and M](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). With women rocking [unusual masks](https://www.trendhunter.com/trends/glass-001-artistry-mask) and straps around the neck, this shoot is undeniably fascinating and unnerving. Check out the Tomek Jankowski 'Concepts' shoot for yourself in the gallery. **Implications** - Society has become so saturated with advertisements that consumers have gradually become desensitized to their imagery. The advertisements that consumers do take note of are those that are memorable for their [shocking or taboo imagery](https://www.trendhunter.com/trends/mwcurated). Companies can incorporate these elements into their marketing campaigns to attract potential customers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Taboo Imagery:** Companies can incorporate shocking or taboo imagery into their marketing campaigns to attract potential customers. - **Eeriness in Artwork:** Artists can create eerie and unsettling artwork to captivate and intrigue audiences. - **Desensitization to Advertisements:** Companies can find innovative ways to break through consumer desensitization to advertisements and grab their attention. ### Where This Applies - **Art:** Artists can explore eerie concepts and macabre themes in their artwork to create unique and engaging pieces. - **Marketing and Advertising:** Marketing and advertising professionals can experiment with incorporating taboo or shocking imagery into campaigns to stand out and make an impact. - **Consumer Goods:** Brands in the consumer goods industry can leverage eerie or unconventional imagery to differentiate their products and attract the attention of desensitized consumers. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)