# Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist

By Georgia Wray Norsten | Published 2024-11-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/tomcat
References: [adage](https://adage.com/creativity/work/influencer-mouse-unboxes-tomcat-bait-darkly-comic-spots/2590946)

![Influencer-Inspired Ads](https://cdn.trendhunterstatic.com/thumbs/550/tomcat.jpeg)

In a twist on influencer culture, rodent control brand Tomcat has launched a new campaign starring a small, unsuspecting influencer: a mouse who becomes a tragic example of why the product is 'Not Recommended By Mice.' Created by The Martin Agency and stop-motion animator Tobias Fouracre (of 'Isle of Dogs' fame), the campaign offers a playful, darkly humorous take on unboxing videos that ends with a surprise.

With his overly enthusiastic personality, the influencer mouse begins an unboxing video showcasing Tomcat's powerful bait. As he demonstrates the product's "qualities," the inevitable outcome adds a new layer to the ad's dark humor. Balancing cute with crass, the team behind the campaign captures a hilariously tragic character that's easy to laugh at -- even when he meets his fate.

Launching November 12, Tomcat's ads roll out across CTV, OLV, and social platforms, adding a fresh, edgy approach to rodent control marketing.

Image Credit: Tomcat