# Tombstoning Craze Drunken Idiot's Sport By Ben Preiss | Published 2007-09-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/tombstoning-craze-claiming-lives-in-the-uk References: [news.bbc](http://news.bbc.co.uk/2/hi/uk_news/england/cornwall/6954786.stm) & [u](http://u.tv/newsroom/indepth.asp?id=84186&pt=n) Tombstoning is the name given to the crazy act of jumping from cliffs and monuments along the seashore in the UK. The aptly named sport indicates the danger of the activity, which some Brits refer to as the sport of [drunken idiots](https://www.trendhunter.com/trends/monopoly-board-crawl). **Implications** - Although this ridiculous activity has taken many lives over the past few years, an outdoor pursuits organization is still holding to the claim that it is safely supervised. They suggest that people who want to experience the [rush and thrill](https://www.trendhunter.com/trends/red-bulls-building-drop) should do so in controlled conditions. Of the deaths that occurred, 75 percent were men and [drinking was listed as a factor](https://www.trendhunter.com/trends/fireball-sick-note-service) for many of their fatal jumps. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Safety-supervised Extreme Activities:** Opportunities for organizations to provide controlled conditions for extreme activities to reduce the risk of injury and increase participation. - **Alcohol Consumption Tracking Devices:** Innovative technology for tracking alcohol consumption could help reduce the number of incidents related to alcohol consumption during extreme activities. - **Virtual-reality Extreme Sports:** Virtual-reality experiences that allow people to experience the adrenaline rush of extreme activities without the inherent dangers could be the future of extreme sports. ### Sectors Adopting This - **Outdoor Pursuits:** Opportunities for outdoor pursuits organizations to provide safe, supervised experiences that allow people to still participate in extreme activities while minimizing the risk of injury. - **Wearable Technology:** Innovative new technology for tracking alcohol consumption could be useful for wearable tech companies looking to expand into the health and wellness space. - **Virtual-reality Industry:** The virtual-reality industry could capitalize on the growing demand for adrenaline-filled extreme sports experiences without the need for safety concerns. ## Related on Trend Hunter - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Outdoor Waterslide Drinking Games](https://www.trendhunter.com/trends/what-do-you-meme-slip-sip-flip.md) - [Human Claw Machines](https://www.trendhunter.com/trends/human-claw-machine.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Blockish Oversized Stacking Games](https://www.trendhunter.com/trends/tetris-tumble-xl.md) - [Survival-Style Fantasy Football Experiences](https://www.trendhunter.com/trends/fantasy-football-experience.md) - [Thrill Ride-Topped Ultra-High Skyscrapers](https://www.trendhunter.com/trends/the-torch.md) - [Alcohol-Centered Board Games](https://www.trendhunter.com/trends/monopoly-board-crawl.md)