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# Submerged Floral Shoots
Tomboy Celebrates 33rd Anniversary With 'Summer Daydreams' in T Magazine

By Ryan Hinkson | Published 2010-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tomboy-summer-daydreams
References: [designscene.net](http://www.designscene.net/2010/03/tomboy-for-t-magazine.html) & [tomboy.co.kr](http://www.tomboy.co.kr/)

To celebrate 33 successful years in the fashion business is no small feat, so it’s no wonder Korean label Tomboy took this opportunity to celebrate this momentous occasion with a very [special issue of T Magazine](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls).

The Tomboy editorial entitled 'Summer Daydreams' features a model who is so entranced in her daydreams that the fact that she is submerged underwater does not seem to faze her at all.

The [relaxed and tranquil vibe](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that radiates from the model is further enhanced by the [soft colors and various flowers](https://www.trendhunter.com/trends/wild-rose-sparrow) that float around her in the water.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 80% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Underwater Photography:** The trend of using underwater photography in fashion shoots and editorials presents an opportunity for businesses to offer specialized services and equipment to photographers.
- **Floral Designs:** The trend of incorporating floral designs in fashion editorials and shoots provides an opportunity for floral designers and artists to collaborate with fashion brands.
- **Dreamy Aesthetics:** The trend of using dreamy and relaxed aesthetics in fashion editorials creates an opportunity for businesses to offer specialized makeup and styling services that complement this aesthetic.

### Who This Affects Most

- **Fashion:** The fashion industry presents an opportunity to incorporate underwater photography, floral designs, and dreamy aesthetics into editorials and marketing campaigns, offering a fresh and unique perspective.
- **Photography and Equipment:** The trend of underwater photography presents an opportunity for businesses that specialize in underwater photography equipment and services.
- **Floral Design:** The trend of incorporating floral designs in fashion editorials presents an opportunity for floral designers to collaborate with fashion brands, creating unique and memorable visual content.

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