# Gender-Ambiguous Fashions The Veer Online Shop Offers Tomboy Clothing That Fits Men and Women By M | Published 2014-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tomboy-clothing References: [refinery29](http://www.refinery29.com/veer) & [veernyc](http://veernyc.com/) Veer is an online retail platform that offers consumers stylish tomboy fashion that can be worn on either a male or female frame. The store takes gender completely out of the shopping equation by creating a variety of clothing options that are designed to look flattering on either sexes. Veer was put together by Allie Leepson and Jenny McClary as a way to offer shoppers who are [gender-ambiguous](https://www.trendhunter.com/trends/shapes-we-take) or interested in wearing the opposite sex's clothing better shopping options. The [online boutique](https://www.trendhunter.com/trends/trend-stores) features a collection of [simplistic coats](https://www.trendhunter.com/trends/sujitha-shivajothi), button-up blouses and boxy sweater designs that come specifically in white, black and gray color hues. The fit of the garments vary depending on the individual's body size and frame. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 13% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gender-fluid Fashion:** Fashion brands can capitalize on designing gender-neutral clothing options that can be worn by individuals of any gender. - **Inclusive Clothing Lines:** Incorporating gender-neutral clothing designs into established clothing brands can attract a larger demographic of shoppers who are looking for more diverse options. - **Customizable Clothing:** Retailers can explore customizable clothing options that can be designed to fit an individual's body size and shape for a more personalized shopping experience. ### Sectors Adopting This - **Online Retail:** Online retail platforms can offer a wider range of gender-neutral clothing options to reach a larger audience of customers. - **Fashion and Apparel:** Incorporating gender-neutral clothing options into fashion and apparel lines can attract shoppers who are looking for more inclusive and diverse options. - **Body Positive Fashion:** Designers can create clothing that embraces all body types and shapes, regardless of gender identification. ## Related on Trend Hunter - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)