# Updated Streetwear Branding TOMBOGO's New Logo Reveal is Supplemented with a Soft Drop By Kalin Ned | Published 2023-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tombogos-new-logo References: [hypebeast](https://hypebeast.com/2023/7/tombogo-new-logo-tee-belt-pink-socks-tee) & [tombogo](https://www.tombogo.com/collections/products) Fashion-minded consumers may have already caught a glimpse of [TOMBOGO's](https://www.trendhunter.com/trends/monogram-capsule) new logo—it takes inspiration from the screw head detail in previous designs from the [streetwear label](https://www.trendhunter.com/trends/kowga-x-union-tokyo). Embracing minimalism and sophistication, the branding image is definitely aesthetically pleasing and can effortlessly produce an eye-catching accent to any silhouette. According to the founder and designer, Tommy Bogo, the logo has influenced the designs in the Spring/Summer 2024 collection, and it represents a positive symbol for the brand's future. TOMBOGO's [new logo release](https://www.trendhunter.com/trends/people-will-talk) is being supplemented with a collection titled 'Soft Drop.' The highlight of the collection is the heavyweight cotton t-shirts, available in black and white colorways, that feature the new logo in silver. 'Soft Drop' also includes accessories like a belt with a logo-shaped buckle, a silver pin badge, and crew socks with 3D-embossed logos on the ankles. Image Credit: TOMBOGO, [hypebeast](https://hypebeast.com/2023/7/tombogo-new-logo-tee-belt-pink-socks-tee), [tombogo](https://www.tombogo.com/collections/products) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 16% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion:** The updated streetwear branding trend reflects a shift towards minimalistic designs, presenting an opportunity for businesses to create sleek and sophisticated fashion products. - **Logo-inspired Collections:** The release of TOMBOGO's new logo and the accompanying 'Soft Drop' collection signifies a trend of brands incorporating their logos into their product offerings, providing an opportunity for businesses to create cohesive and branded merchandise. - **Embossed Logos:** The inclusion of 3D-embossed logos on crew socks in the 'Soft Drop' collection highlights a trend of using innovative techniques to enhance brand logos on fashion items, presenting an opportunity for businesses to create unique and visually appealing products. ### Where This Applies - **Streetwear Fashion:** The updated streetwear branding and logo-inspired collections trend present an opportunity for streetwear fashion brands to create impactful and on-trend merchandise. - **Fashion Accessories:** The inclusion of accessories like logo-shaped belt buckles and silver pin badges in the 'Soft Drop' collection indicates a trend of elevated fashion accessories that businesses can capitalize on. - **Textile Manufacturing:** The use of heavyweight cotton for the t-shirts in the 'Soft Drop' collection highlights a trend of prioritizing quality and durability in textile manufacturing, presenting an opportunity for businesses to cater to this demand. ## Related on Trend Hunter - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Monogram Tech Accessories](https://www.trendhunter.com/trends/monogram-capsule.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Commuter-Oriented Tech Accessories](https://www.trendhunter.com/trends/moft.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)