# Pizza-Paired Tomato Wines Tomato Wine by Pizza Hut Enhances the Triple Treat Box By Laura McQuarrie | Published 2024-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-wine References: [bottleraiders](https://bottleraiders.com/wine/pizza-hut-tomato-wine-launches/) & [irvinewinery](https://www.irvinewinery.com/pizzahut)  A crisp glass of red wine paired with a warm, cheesy slice of pizza creates a mouthwatering harmony of bold flavors and comforting indulgence, and [Pizza Hut](https://www.trendhunter.com/trends/holiday-hut-shop) is celebrating [wine and pizza pairings](https://www.trendhunter.com/trends/black-hammer-brewing) with Tomato Wine. The limited-edition Tomato Wine—made from ripe tomatoes and infused with basil—was purposefully created to enhance the Triple Treat Box, a discontinued fan-favorite combo meal that’s returning to select locations for a limited time. “The holidays are a time for many gatherings, but often the [gift of a bottle of wine](https://www.trendhunter.com/trends/wine-chocolate-gift-set) can feel expected,” said Pizza Hut Director of Advertising Elyse Slayton, “Why not be the one to bring the pizza party with the gift of pizza wine and a Triple Treat Box designed to ignite fun and conversation?" ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 56% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Gourmet-infused Wines:** Tomato Wine introduces a unique twist by utilizing unconventional ingredients such as tomatoes and basil to create exclusive wine flavors. - **Holiday-themed Food Pairings:** Seasonal limited-edition offerings like the Triple Treat Box and Tomato Wine enhance holiday celebrations with curated flavor combinations. - **Functional Beverage Innovations:** Tomato Wine exemplifies the emerging trend of beverages designed to complement specific food items, elevating the consumer dining experience. ### Industries Being Reshaped - **Alcoholic Beverages:** The introduction of Tomato Wine reflects a fresh approach within the wine industry, showcasing innovative strides in ingredient diversification. - **Food and Beverage Pairing Services:** Pizza Hut’s Tomato Wine highlights the potential for businesses to offer curated food and drink pairings as a specialized service. - **Holiday Retail Products:** Creating seasonal exclusive items like Tomato Wine presents a unique opportunity for industries to capitalize on holiday consumer spending. ## Related on Trend Hunter - [Pizza-Friendly Red Wines](https://www.trendhunter.com/trends/dominos-red-blend.md) - [Unconventional Pizza Pairings](https://www.trendhunter.com/trends/yellow-tail-x-dominos.md) - [Innovative Pizza-Wine Pairings](https://www.trendhunter.com/trends/alileo-wines.md) - [Indulgent Pizza Cocktails](https://www.trendhunter.com/trends/tomatini-cocktail.md) - [Wine-Pairing Tiplines](https://www.trendhunter.com/trends/coppola-wine-pizzaline.md) - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md) - [Pizza-Themed Gift Shops](https://www.trendhunter.com/trends/holiday-hut-shop.md) - [Savory Tomato Cocktails](https://www.trendhunter.com/trends/papa-johns-tomatini.md) - [Pizza Seasoning Sets](https://www.trendhunter.com/trends/collectible-seasoning-duet-box-set.md)